Global News and Digital Insights
for the Consumer Goods Industry

January 10, 2022

An insight on how CPG companies can generate profit from e-commerce

ConsumerGeniuses January 10, 2022

E-commerce is growing across CPG companies but it is not generating high profit. The following strategies could be adopted by brands to improve their company’s profitability. 1, Scale plays a significant role in e-commerce. Companies can sell higher volumes of products and benefit from scale. 2, CPG companies need to manage three P&L items, including advertising investment online, online promotion and trade investment, and supply-chain costs to boost probability. 3, Brands need to connect with channel partners and retailers to generate revenue. 4, Online businesses should relocate dollars from brand budgets via pay-to-play or brick-and-mortar trade investments. 5, In relation to revenue management, companies should invest time and money on data that could be translated into analytics. Read more from Mckinsey

Indian-based revenue financing platform, Velocity, raised $20 million in round A funding

ConsumerGeniuses January 10, 2022

Peter Thiel’s Valar Ventures have invested in the Indian-based startup, Velocity, which manages the revenue-based financing platform for DTC and e-commerce in India. In a series A financing funding round led by Valar Ventures, the firm has raised $20 million. Maninder Gulati of Oyo, Presight Capital, Zac Prince of BlockFi, Philippe da Mota of Hedosophia, and AngelList India head Utsav Somani’s iSeed also participated in the funding round, taking the company’s all-time raise to $30 million. Read more from Techcrunch

Three retail and consumer trends of 2022

ConsumerGeniuses January 10, 2022

Following three retail and CG trends are expected to be seen in 2022, shaping the consumption landscape. 1, Diversification of products by DTC brands: due to pandemic, numerous DTC companies emerged in the market, offering diverse product lines to expand their services. As per the State of DTC Report, only 320 DTC brands were offering their services in the market in 2019, however, there are approximately 1,111 brands in 2021. 2, Disruptions in alcoholic beverages: according to IWSR, the low or no alcoholic market is anticipated to increase 31% by 2024. 3, Supply chain disruptions: brands are rethinking their supply chain strategies to cope with the disruptions caused in 2021. This would ultimately affect the delivery time. Read more from Forbes

Top five mobile marketing trends of 2022

ConsumerGeniuses January 10, 2022

Mobile marketing has continued to develop since 2021 and five trends are expected to be seen in 2022 as well. 1, Social commerce channels including Pinterest, Instagram, Snapchat, and TikTok have gained popularity and allow retailers to reach millions of consumers despite geographical boundaries. 2, Punchy messages and low prices attract consumers, therefore, new platforms including GiffGaff and Mint Mobile have gained significant breakthroughs in the US. 3, Mobile networks such as T-Mobile, AT&T, and Verizon are planning to launch 5G to serve the technological needs of consumers. 4, Social media platforms continue to determine the power of influencers. 5, TikTok has been transformed into a convenient advertising channel, allowing small and large-scale businesses to reach millions of consumers. Read more from Thedrum

Cleaning is no more a boring household chore, but an act of care

ConsumerGeniuses January 10, 2022

Due to the pandemic, the perspective on the health industry has transformed significantly. Now the majority of the households across America consider cleaning as an act of care for loved ones, instead of a boring chore. Results from the survey carried out by the American Cleaning Institute (ACI) reveal that 57% of American adults perceive cleaning and disinfecting as an act of care. The health industry has linked the idea of care with its products to generate more revenue. Consequently, companies like Reckitt and Lysol generated $4.05 billion and 22 million respectively in 2021. ACI has strategically established the concept in consumers’ minds by debuting campaigns with a title like “Cleaning is Caring.” Read more from Adweek

P&G refuses to make a live appearance at CES tech show 2022 due to coronavirus

ConsumerGeniuses January 10, 2022

Due to the coronavirus’s omicron variant, Procter & Gamble has refused to make a physical appearance at the CES tech show 2022 in Las Vegas. However, the Cincinnati-based company plans to host a virtual tech event on its pglifelab.com website. The event was scheduled to take place from 5th January to 8th January 2022 but multiple companies including, TikTok, Pinterest, Lenovo, Amazon, Facebook owner Meta, Twitter, AT&T, and Intel, also decided not to meet in person. Read more from Cincinnati

An insight on the top five wellness trends of 2030

ConsumerGeniuses January 10, 2022

The global market value of the wellness industry has reached $1.5 trillion and it is increasing by 5% to 10% every year. The following five wellness trends would be seen in the year 2030 and retailers would have to rethink their strategies accordingly. 1, Health; consumers would be concerned about their health and keep medical devices in their homes along with pharmaceutical products. 2, Fitness; instead of home-based exercises, consumers would prioritise exercising at gyms. 3, Nutrition; consumers would continue looking for healthier and sustainable food alternatives. 4, Appearance; beauty retailers would offer limitless services in 2030, ranging from injectable services to microdermabrasion. 5, Sleep; innovational mattresses would be available in the market generating sleep data for consumers. Consequently, companies would have to reshape their digital strategies, connect data and update the value proposition. Read more from Mckinsey

The Singaporean beauty brand, DrGL, has expanded its online business in Europe

ConsumerGeniuses January 10, 2022

The Singaporean beauty brand named DrGL has expanded its online business by reaching European consumers. The brand is boarded on Amazon listing in Germany and France. DrGL plans to debut a storefront on Amazon that will allow the company to showcase all its beauty products. The cosmetic essentials of the brand are safe, clean, sustainable, and approved by the European Union’s Food and Drug Administration (FDA). Read more from Cosmeticsdesign

The restaurant trends of 2022 revolve around sustainability and robots

ConsumerGeniuses January 10, 2022

Following five restaurant trends are expected to be seen in 2022. 1, Restaurants would be employing automated robots and artificial intelligence, replacing waiters in the restaurants. 2, As per National Restaurant Association’s What’s Hot 2022 Culinary Forecast, restaurants would offer downsized and streamlined menus. 3, The alcohol-free beverage trend of 2021 has influenced the drink and beverage industry to debut booze-free beverages in 2022. 4, Restaurants would remain considerate regarding sustainability and offer ethically sourced food packaging. 5, Consumers will explore dishes with ancestral roots, which implies that they will look for “authentic” recipes. Read more from Smartbrief

Singapore-based food delivery firm, Grab, acquired Malaysian grocery chain

ConsumerGeniuses January 10, 2022

Singapore-based food delivery firm, Grab Holding Ltd, has acquired Jaya Grocer Holdings, a Malaysian grocery chain. Grab is Southeast Asia’s largest ride-hailing company which operates in more than 400 cities within eight countries of Southeast Asia. These countries include Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam. A subsidiary of Grab has planned to acquire the ordinary shares of Jaya Grocers along with 75% of its preferred shares. Read more from Esmmagazine

The port of Oakland has debuted a pop-up container yard

ConsumerGeniuses January 10, 2022

The Port of Oakland has opened a 25-acre pop-up container yard outside the offices to facilitate truck turn times and free frames for exporters. Normally, the port experiences a balance between the imports and commodities it handles. Yet, the current import flood is “displacing ships and containers that are available to exporters”. The Port of Oakland is a top commodity entryway for California’s agricultural industry and refrigerated proteins due to its ideal location. Read more from Supplychaindive

An insight on how CPG companies can generate profit from e-commerce

ConsumerGeniuses January 10, 2022

E-commerce is growing across CPG companies but it is not generating high profit. The following strategies could be adopted by brands to improve their company’s profitability. 1, Scale plays a significant role in e-commerce. Companies can sell higher volumes of products and benefit from scale. 2, CPG companies need to manage three P&L items, including advertising investment online, online promotion and trade investment, and supply-chain costs to boost probability. 3, Brands need to connect with channel partners and retailers to generate revenue. 4, Online businesses should relocate dollars from brand budgets via pay-to-play or brick-and-mortar trade investments. 5, In relation to revenue management, companies should invest time and money on data that could be translated into analytics. Read more from Mckinsey

Indian-based revenue financing platform, Velocity, raised $20 million in round A funding

ConsumerGeniuses January 10, 2022

Peter Thiel’s Valar Ventures have invested in the Indian-based startup, Velocity, which manages the revenue-based financing platform for DTC and e-commerce in India. In a series A financing funding round led by Valar Ventures, the firm has raised $20 million. Maninder Gulati of Oyo, Presight Capital, Zac Prince of BlockFi, Philippe da Mota of Hedosophia, and AngelList India head Utsav Somani’s iSeed also participated in the funding round, taking the company’s all-time raise to $30 million. Read more from Techcrunch

Three retail and consumer trends of 2022

ConsumerGeniuses January 10, 2022

Following three retail and CG trends are expected to be seen in 2022, shaping the consumption landscape. 1, Diversification of products by DTC brands: due to pandemic, numerous DTC companies emerged in the market, offering diverse product lines to expand their services. As per the State of DTC Report, only 320 DTC brands were offering their services in the market in 2019, however, there are approximately 1,111 brands in 2021. 2, Disruptions in alcoholic beverages: according to IWSR, the low or no alcoholic market is anticipated to increase 31% by 2024. 3, Supply chain disruptions: brands are rethinking their supply chain strategies to cope with the disruptions caused in 2021. This would ultimately affect the delivery time. Read more from Forbes

Top five mobile marketing trends of 2022

ConsumerGeniuses January 10, 2022

Mobile marketing has continued to develop since 2021 and five trends are expected to be seen in 2022 as well. 1, Social commerce channels including Pinterest, Instagram, Snapchat, and TikTok have gained popularity and allow retailers to reach millions of consumers despite geographical boundaries. 2, Punchy messages and low prices attract consumers, therefore, new platforms including GiffGaff and Mint Mobile have gained significant breakthroughs in the US. 3, Mobile networks such as T-Mobile, AT&T, and Verizon are planning to launch 5G to serve the technological needs of consumers. 4, Social media platforms continue to determine the power of influencers. 5, TikTok has been transformed into a convenient advertising channel, allowing small and large-scale businesses to reach millions of consumers. Read more from Thedrum

Cleaning is no more a boring household chore, but an act of care

ConsumerGeniuses January 10, 2022

Due to the pandemic, the perspective on the health industry has transformed significantly. Now the majority of the households across America consider cleaning as an act of care for loved ones, instead of a boring chore. Results from the survey carried out by the American Cleaning Institute (ACI) reveal that 57% of American adults perceive cleaning and disinfecting as an act of care. The health industry has linked the idea of care with its products to generate more revenue. Consequently, companies like Reckitt and Lysol generated $4.05 billion and 22 million respectively in 2021. ACI has strategically established the concept in consumers’ minds by debuting campaigns with a title like “Cleaning is Caring.” Read more from Adweek

P&G refuses to make a live appearance at CES tech show 2022 due to coronavirus

ConsumerGeniuses January 10, 2022

Due to the coronavirus’s omicron variant, Procter & Gamble has refused to make a physical appearance at the CES tech show 2022 in Las Vegas. However, the Cincinnati-based company plans to host a virtual tech event on its pglifelab.com website. The event was scheduled to take place from 5th January to 8th January 2022 but multiple companies including, TikTok, Pinterest, Lenovo, Amazon, Facebook owner Meta, Twitter, AT&T, and Intel, also decided not to meet in person. Read more from Cincinnati

An insight on the top five wellness trends of 2030

ConsumerGeniuses January 10, 2022

The global market value of the wellness industry has reached $1.5 trillion and it is increasing by 5% to 10% every year. The following five wellness trends would be seen in the year 2030 and retailers would have to rethink their strategies accordingly. 1, Health; consumers would be concerned about their health and keep medical devices in their homes along with pharmaceutical products. 2, Fitness; instead of home-based exercises, consumers would prioritise exercising at gyms. 3, Nutrition; consumers would continue looking for healthier and sustainable food alternatives. 4, Appearance; beauty retailers would offer limitless services in 2030, ranging from injectable services to microdermabrasion. 5, Sleep; innovational mattresses would be available in the market generating sleep data for consumers. Consequently, companies would have to reshape their digital strategies, connect data and update the value proposition. Read more from Mckinsey

The Singaporean beauty brand, DrGL, has expanded its online business in Europe

ConsumerGeniuses January 10, 2022

The Singaporean beauty brand named DrGL has expanded its online business by reaching European consumers. The brand is boarded on Amazon listing in Germany and France. DrGL plans to debut a storefront on Amazon that will allow the company to showcase all its beauty products. The cosmetic essentials of the brand are safe, clean, sustainable, and approved by the European Union’s Food and Drug Administration (FDA). Read more from Cosmeticsdesign

The restaurant trends of 2022 revolve around sustainability and robots

ConsumerGeniuses January 10, 2022

Following five restaurant trends are expected to be seen in 2022. 1, Restaurants would be employing automated robots and artificial intelligence, replacing waiters in the restaurants. 2, As per National Restaurant Association’s What’s Hot 2022 Culinary Forecast, restaurants would offer downsized and streamlined menus. 3, The alcohol-free beverage trend of 2021 has influenced the drink and beverage industry to debut booze-free beverages in 2022. 4, Restaurants would remain considerate regarding sustainability and offer ethically sourced food packaging. 5, Consumers will explore dishes with ancestral roots, which implies that they will look for “authentic” recipes. Read more from Smartbrief

Singapore-based food delivery firm, Grab, acquired Malaysian grocery chain

ConsumerGeniuses January 10, 2022

Singapore-based food delivery firm, Grab Holding Ltd, has acquired Jaya Grocer Holdings, a Malaysian grocery chain. Grab is Southeast Asia’s largest ride-hailing company which operates in more than 400 cities within eight countries of Southeast Asia. These countries include Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam. A subsidiary of Grab has planned to acquire the ordinary shares of Jaya Grocers along with 75% of its preferred shares. Read more from Esmmagazine

The port of Oakland has debuted a pop-up container yard

ConsumerGeniuses January 10, 2022

The Port of Oakland has opened a 25-acre pop-up container yard outside the offices to facilitate truck turn times and free frames for exporters. Normally, the port experiences a balance between the imports and commodities it handles. Yet, the current import flood is “displacing ships and containers that are available to exporters”. The Port of Oakland is a top commodity entryway for California’s agricultural industry and refrigerated proteins due to its ideal location. Read more from Supplychaindive

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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