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Viva Magenta: Pantone’s Colour of the Year for 2023

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Pantone colour specialists say that by 2023, we’ll be seeing a lot more red—Viva Magenta, to be exact. Pantone Color Institute forecasters have picked a colour of the year for more than 20 years and believe next year’s “animated red” will be strong and up-lifting. According to the brand, Viva Magenta 18-1750 revels in sheer delight, promoting experimentation and self-expression without constraints. Pantone’s colour of the year reflects cultural and lifestyle trends, and Viva Magenta is described as “audacious, full of wit, and inclusive of all.”

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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