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This holiday season, a third of consumers plan to curtail their alcohol consumption

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Catalina, a research firm, conducted a survey involving 1,100 US adults aged 18 or above. The results revealed that a third of consumers are trying to avoid alcohol consumption this holiday season. It revealed that 37% of surveyed consumers plan to take the same amount of alcohol as they did during last year, 15% of them plan to take more, and 15% plan to reduce their alcohol intake. This disruption in alcoholic beverages has prompted beer manufacturers to launch low or no alcoholic drinks in the marketplace.

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ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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