Snap collaborated with market research firm Breakthrough Research to conduct a study covering consumer views on AR and how influential these experiences are in terms of the shopping experience to highlight the potential future importance of 3D digital initiatives for brands’ marketing efforts. The report is based on a survey of 7,500 respondents from the United States, the United Kingdom, and Germany, as well as their shopper journeys in the auto, beauty, entertainment, fashion, retail, and travel verticals, which show that consumers are excited about AR because it allows them to make faster decisions, which leads to more purchases.
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Snap discovered a $24.9 billion boost in yearly expenditure among personal care and cosmetics customers aged 13 to 40 when AR was included in their purchasing experience. Americans boosted their overall average spend on a planned trip by 12% with AR, the British by 18%, and the Germans by 39%.
