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The President of KFC sees faux meat replacing chicken meat in the near future

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Young American consumers are significantly consuming and adding more plant-based meat to their diet. Kearny’s report claims that by 2035 original meat will only be able to make up to 55% of the global meat market. That’s why the president of KFC, Kevin Hochman, sees faux chicken meat replacing traditional chicken and has started to prepare to meet the upcoming demand. Hochman claims that KFC is trying to reproduce tenderloin and Kentucky fried chicken that would have a pleasing texture and muscle fibres made of faux chicken meat.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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