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The DTC fitness tracker brand Whoop leaps into physical retail



Whoop, a DTC business best known for its wearable fitness tracker, is venturing into retail brick-and-mortar wholesale for the first time. To offer its products, the firm has teamed with Best Buy and Dick’s Sporting Goods. Whoop raised $200 million in a Series F fundraising round last August, valuing the brand at $3.6 billion. The fitness tracker, battery pack, and accessory bands are now available at 250 stores nationwide, including Dick’s subsidiaries Golf Galaxy, Public Lands, and House of Sports.

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Whoop items will also be available on the websites of Best Buy and Dick’s. Whoop’s entry into physical retail is the next step in its expansion strategy. According to, its collaborations with Best Buy and Dick’s might increase its share of the worldwide wearable market, which is anticipated to reach $145.5 billion in 2027.

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