The candy industry is experiencing a surge in sales, projected to reach $55 billion by 2027, driven by product innovations and evolving consumption trends. While Halloween contributes significantly, with candy making up over a quarter of the season’s revenue, year-round trends highlight affordability and guilt-free indulgence. AI and predictive analytics are becoming pivotal in leveraging these trends. AI models can analyse sales data, macroeconomic indicators, social listening, and more to provide real-time insights into candy product performance and future trends. Key applications include optimising pricing and promotions to attract budget-conscious consumers and assessing assortment strategies for new product launches. AI enables candy brands to anticipate market shifts and enhance decision-making to drive sustained growth beyond seasonal peaks.

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