Over three-quarters of Americans are attempting to lessen their reliance on single-use plastic, and some have reintroduced the once-common habit of refilling containers rather than discarding them. According to the World Economic Forum, reusing just 10 to 20% of plastic packaging may cut the quantity of plastic waste entering the ocean in half. Windex, Dove, and The Body Shop have all implemented refill stations to decrease plastic waste in recent years. Since they can be readily condensed and reconstituted with water, household cleansers are prime candidates for a refill revolution. The concentrated surface cleaners from Grove Collaborative each contain 1 ounce of liquid, which is significantly less than a conventional 16-ounce bottle of ready-to-use cleaner and hence requires less fuel to transport. Grove’s products are now available in over 5,000 shops, including Target, CVS, and Walmart, and the company’s net income from refillables has increased by more than 600 percent since 2018. The Clorox Corporation, which has a market capitalization of $7.1 billion, has also entered the refillable market with cleaning spray concentrates that can be poured into a reusable plastic spray container. Jodi Russell, Clorox’s cleaning division’s vice president of research and development, spent three years formulating the concentrate, developing supply chains to manufacture it, and sourcing longer-lasting bottles and containers.