Simonds Farsons Cisk, a PepsiCo partner and Pepsi-Cola portfolio bottler, has introduced a new refillable glass bottle for the beverage company’s major brands. The single-serve bottle will be available for Pepsi and Pepsi Max, 7-Up and 7-Up Free, and Mirinda. To provide a noticeable brand experience, the new bottle has a twisted bottom, a strong swirl, and an elevated profile. It comes only a few weeks after the new bottle’s global introduction.
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Last year, a new design for the PET 1.5-l and 0.5-l bottle series was introduced. PepsiCo vowed in December 2022 to increase from 10% to 20% of all beverage servings sold using reusable models. This is part of the company’s overall objective of reducing virgin plastic per serving by 50% by 2030 and reaching net zero by 2040.
