In recent months, millennial purchasers have driven an ascent in shopping with direct-to-consumer companies globally. A DTC e-commerce expert, Eshopworld, claims that a greater number of consumers aged between 25 to 34 years prioritize buying from DTC international brands. Overall 52% of customers and 58% aged between 25 to 44 years shopped online because of the COVID-19 pandemic. Post-pandemic, almost three-fourths (71%) of consumers intend to shop from DTC brands through a blend of offline and online platforms.