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J&J is planning to focus on pharmaceuticals instead of consumer health products

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Johnson & Johnson plans to focus more on pharmaceutical and medical devices instead of consumer health products like Listerine and baby powder. The brand aims to separate the categories in 18 to 24 months and it will invest $500 million-$1 billion. The pharmaceutical and medical devices would preserve the company’s name, while J&J would spin-off without paying tax. Although consumer health products have been the top-notch items of the company, the pharmaceutical and medical equipment, including cancer treatments, vaccines, and surgical tools, are anticipated to make $80 billion in sales this year.

Read more from Reuters

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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