Global News and Digital Insights
for the Consumer Goods Industry

November 29, 2021

Aldi Nord debuted a “Technology Hub” in Poland

ConsumerGeniuses November 29, 2021

Aldi Nord has debuted a “Technology Hub” in Krakow, Poland, as digitalization is the top priority for the company. The digital hub would expand the firm’s digital strategies as it would serve as a co-working space for internal and external IT specialists. Plus, it would offer digital solutions for the company and augment the ongoing IT projects. This hub is “breaking new ground” to strengthen and effectively operate the transformation process. Additionally, the Krakow hub is branching out its technological capabilities as the Essen headquarters is testing and trying a new “checkout-free” store in Utrecht. Read more from Esmmagazine

Mondelez sees online snack shopping trend lasting longer than anticipated

ConsumerGeniuses November 29, 2021

E-commerce has become the new normal of the retail sector. Consumers have become savvy to utilize e-commerce channels to order snacks even after the restrictions are lifted. Mondelez, the manufacturer of Ritz Crackers, Oreo Cookies, and Cadbury Chocolate, saw a boost of 30% in e-commerce sales in the regions of Asia, Middle East, and Africa this year. In China, the firm comprised 20% of sales in collaboration with Alibaba Group Holding Ltd and TikTok. Chinese consumers are using e-commerce channels to order biscuits and gum, Australian consumers shop for low sugar, healthy snacks, while Indian consumers opted for chocolate. In addition to the wasabi-flavoured Oreos that were rolled out for Chinese taste buds and pandan coconut chocolate for Malaysian consumers, the firm plans to offer healthier alternative snacks. Read more from Bnnbloomberg

Nestlé Nescafe plans to increase its sales via DTC e-commerce channels by 2025

ConsumerGeniuses November 29, 2021

Nestlé Nescafe is planning to boost its e-commerce sales to 25% by 2025. The brand is increasing its technological and digital marketing investments to raise sales via e-commerce channels. The successful sales of Nespresso Coffee Pods and Purina PetCare via DTC websites like Nespresso.com and Purina.co.uk are driving growth for the company. The platform plans to increase digital marketing investment to 75% by 2025 which would help collect 400 million first-party data points. These points feature customized consumer information that reveals areas where sales need to be boosted and alert the retailer regarding out-of-stock items. Currently, Nestlé Nescafe has generated 205 million data points. Read more from Reuters

Upcycled Food Movement: Del Monte INC. gets its first canned beans upcycled certified

ConsumerGeniuses November 29, 2021

Del Monte Foods, INC. is leading the upcycled food movement as the company’s first canned vegetable item is getting certified by Upcycled Food Association. Del Monte® and Blue Lake® Cut Green Beans are 100 percent sustainable and upcycled, sourced from Illinois and Wisconsin. USDA claims that rotten food in landfills is resulting in the emission of greenhouse gas. Del Monte has converted approximately 600,000 pounds of surplus green beans from last year into upcycled certified green bean canned products to reduce greenhouse gas emissions. Besides this, Del Monte has partnered with Feeding America to deliver upcycled beans, peaches, and pears to needy communities. Read more from Waste360

A Turkish band composes Trash Music using instruments made of garbage

ConsumerGeniuses November 29, 2021

A Turkish band, Fangistanbul, transformed waste materials from a dustbin like a plastic can, a string, or a base of the lamp into musical instruments to promote recycling. The band has been experimenting with “trash oriental” music since 2019 and has influenced multiple music bands to utilize waste materials creatively. To play “an eclectic mix of melodic folk music” the band puts a lot of efforts to transform garbage into efficient instruments with consistent sounds. Their main aim is to promote “upcycling”, a process advocating that value should be added to the old items instead of throwing them away. Read more from Gulfnews

Tesla and TikTok are the world’s fastest-growing brands in 2021

ConsumerGeniuses November 29, 2021

According to Kantar BranZ, a research and industry valuation firm, Tesla and TikTok are the world’s top two fastest-growing companies. Tesla, securing the number one position, has increased its stock by 700%. The company raised its sales by 90% in China by manufacturing electric cars in China itself. Plus, the production of the new model Y has helped Tesla enter the SUV market. TikTok, being the second fastest-growing company, is the world’s most downloaded application. As per Kantar BranZ, the retail sector is growing at an unimaginable pace due to a significant surge in e-commerce. Read more from Visualcapitalist

Thailand’s biggest gas producer anticipates a boost in sales

ConsumerGeniuses November 29, 2021

Thailand’s biggest gas producer, Bangkok Industrial Gas (BIG), claimed that there is a significant increase in sales as the business is getting back to normal. It is reported that currently the company is selling 4,200 tons of gas per day, which is even higher than pre-COVID times. BIG aims to produce 450,000 tons of gas per year, increasing its yearly sales to 5%-6%. The company plans to produce gas via regasification process-reusing the leftover water from liquefied natural gas. The method is not only environmental-friendly but it would help BIG reduce 28,000 tons of carbon emissions per year. Read more from Thethaiger

J&J is planning to focus on pharmaceuticals instead of consumer health products

ConsumerGeniuses November 29, 2021

Johnson & Johnson plans to focus more on pharmaceutical and medical devices instead of consumer health products like Listerine and baby powder. The brand aims to separate the categories in 18 to 24 months and it will invest $500 million-$1 billion. The pharmaceutical and medical devices would preserve the company’s name, while J&J would spin-off without paying tax. Although consumer health products have been the top-notch items of the company, the pharmaceutical and medical equipment, including cancer treatments, vaccines, and surgical tools, are anticipated to make $80 billion in sales this year. Read more from Reuters

Aldi Nord debuted a “Technology Hub” in Poland

ConsumerGeniuses November 29, 2021

Aldi Nord has debuted a “Technology Hub” in Krakow, Poland, as digitalization is the top priority for the company. The digital hub would expand the firm’s digital strategies as it would serve as a co-working space for internal and external IT specialists. Plus, it would offer digital solutions for the company and augment the ongoing IT projects. This hub is “breaking new ground” to strengthen and effectively operate the transformation process. Additionally, the Krakow hub is branching out its technological capabilities as the Essen headquarters is testing and trying a new “checkout-free” store in Utrecht. Read more from Esmmagazine

Mondelez sees online snack shopping trend lasting longer than anticipated

ConsumerGeniuses November 29, 2021

E-commerce has become the new normal of the retail sector. Consumers have become savvy to utilize e-commerce channels to order snacks even after the restrictions are lifted. Mondelez, the manufacturer of Ritz Crackers, Oreo Cookies, and Cadbury Chocolate, saw a boost of 30% in e-commerce sales in the regions of Asia, Middle East, and Africa this year. In China, the firm comprised 20% of sales in collaboration with Alibaba Group Holding Ltd and TikTok. Chinese consumers are using e-commerce channels to order biscuits and gum, Australian consumers shop for low sugar, healthy snacks, while Indian consumers opted for chocolate. In addition to the wasabi-flavoured Oreos that were rolled out for Chinese taste buds and pandan coconut chocolate for Malaysian consumers, the firm plans to offer healthier alternative snacks. Read more from Bnnbloomberg

Nestlé Nescafe plans to increase its sales via DTC e-commerce channels by 2025

ConsumerGeniuses November 29, 2021

Nestlé Nescafe is planning to boost its e-commerce sales to 25% by 2025. The brand is increasing its technological and digital marketing investments to raise sales via e-commerce channels. The successful sales of Nespresso Coffee Pods and Purina PetCare via DTC websites like Nespresso.com and Purina.co.uk are driving growth for the company. The platform plans to increase digital marketing investment to 75% by 2025 which would help collect 400 million first-party data points. These points feature customized consumer information that reveals areas where sales need to be boosted and alert the retailer regarding out-of-stock items. Currently, Nestlé Nescafe has generated 205 million data points. Read more from Reuters

Upcycled Food Movement: Del Monte INC. gets its first canned beans upcycled certified

ConsumerGeniuses November 29, 2021

Del Monte Foods, INC. is leading the upcycled food movement as the company’s first canned vegetable item is getting certified by Upcycled Food Association. Del Monte® and Blue Lake® Cut Green Beans are 100 percent sustainable and upcycled, sourced from Illinois and Wisconsin. USDA claims that rotten food in landfills is resulting in the emission of greenhouse gas. Del Monte has converted approximately 600,000 pounds of surplus green beans from last year into upcycled certified green bean canned products to reduce greenhouse gas emissions. Besides this, Del Monte has partnered with Feeding America to deliver upcycled beans, peaches, and pears to needy communities. Read more from Waste360

A Turkish band composes Trash Music using instruments made of garbage

ConsumerGeniuses November 29, 2021

A Turkish band, Fangistanbul, transformed waste materials from a dustbin like a plastic can, a string, or a base of the lamp into musical instruments to promote recycling. The band has been experimenting with “trash oriental” music since 2019 and has influenced multiple music bands to utilize waste materials creatively. To play “an eclectic mix of melodic folk music” the band puts a lot of efforts to transform garbage into efficient instruments with consistent sounds. Their main aim is to promote “upcycling”, a process advocating that value should be added to the old items instead of throwing them away. Read more from Gulfnews

Tesla and TikTok are the world’s fastest-growing brands in 2021

ConsumerGeniuses November 29, 2021

According to Kantar BranZ, a research and industry valuation firm, Tesla and TikTok are the world’s top two fastest-growing companies. Tesla, securing the number one position, has increased its stock by 700%. The company raised its sales by 90% in China by manufacturing electric cars in China itself. Plus, the production of the new model Y has helped Tesla enter the SUV market. TikTok, being the second fastest-growing company, is the world’s most downloaded application. As per Kantar BranZ, the retail sector is growing at an unimaginable pace due to a significant surge in e-commerce. Read more from Visualcapitalist

Thailand’s biggest gas producer anticipates a boost in sales

ConsumerGeniuses November 29, 2021

Thailand’s biggest gas producer, Bangkok Industrial Gas (BIG), claimed that there is a significant increase in sales as the business is getting back to normal. It is reported that currently the company is selling 4,200 tons of gas per day, which is even higher than pre-COVID times. BIG aims to produce 450,000 tons of gas per year, increasing its yearly sales to 5%-6%. The company plans to produce gas via regasification process-reusing the leftover water from liquefied natural gas. The method is not only environmental-friendly but it would help BIG reduce 28,000 tons of carbon emissions per year. Read more from Thethaiger

J&J is planning to focus on pharmaceuticals instead of consumer health products

ConsumerGeniuses November 29, 2021

Johnson & Johnson plans to focus more on pharmaceutical and medical devices instead of consumer health products like Listerine and baby powder. The brand aims to separate the categories in 18 to 24 months and it will invest $500 million-$1 billion. The pharmaceutical and medical devices would preserve the company’s name, while J&J would spin-off without paying tax. Although consumer health products have been the top-notch items of the company, the pharmaceutical and medical equipment, including cancer treatments, vaccines, and surgical tools, are anticipated to make $80 billion in sales this year. Read more from Reuters

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