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Italian brands are implementing AI to reshape their packaging and supply chain developments

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An Italian honey brand, Mielizia, has debuted augmented reality to its packaging in collaboration with Bergamo-based firm Ribo Beyond Expectations. The engaging packaging experience provides information regarding honey, the supply chain, and beekeeper. In addition to the honey line, the brand has implemented the augmented reality 2.0 digital project for the organic line. The packaging features web-based technology and is activated by scanning a QR code incorporated in the product design via smartphone. An Italian supermarket chain, Coned Centro Nord, plans to introduce a Virtual Avatar, which would interact with customers, telling them stories related to the supply chain.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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