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Hershey’s peanut butter cups are the most popular halloween candy

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US grocery retailer Kroger Co has unveiled its shoppers’ favourite treats for Halloween. Reese’s Peanut Butter Cups, followed by KitKat and Hershey bars emerge as the nation’s most popular choices from its shelves. Monster Bags (variety bags priced at $9.99 and up) account for 40 percent of all Halloween candy sales. The top-selling Halloween bag is made by Hershey’s and contains Reese’s peanut butter cups, Kit Kat bars, Heath Bars, Milk Duds and Rolos.

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ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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