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Heinz virtual tomato campaign lets consumers explore the importance of healthy soil

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Heinz has returned to the virtual gaming realm to interact with Fortnite gamers about the importance of rich soil in global food networks. S.O.S. Tomatoes takes place on its own Fortnite island, which decreases significantly to demonstrate the fast decline of soil health. Players engage in ecologically friendly Heinz practises like crop rotation and cover cropping by entering the code 1877-1435-6432 on Fortnite’s island code page. Heinz has pledged to attain globally sustainable ketchup tomatoes by 2025. In addition, Heinz collaborated with video game firm Activision to give 11 “hidden spots” in Call of Duty: Warzone Pacific.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. New Trends such as Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. ConsumerGeniuses.com is a content platform where we curate latest innovations and disruptions in the Top global trends in the Consumer Goods industry. ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. Sign up to our weekly newsletter(s) and never miss out: https://signup.industrygeniuses.com/newsletter
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ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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