Google has featured new tools for e-commerce brands ranging from rating programmes to in-depth insights so that retailers can have a broad view of their marketing and pricing strategies. Google is adding a Shopping Experience Scorecard, allowing shoppers to look into the retailers’ past performance before buying from them. Plus, the top-rated sellers would get a Trusted Store Badge, helping them gain more shoppers. To assure competitive pricing, Google has added a new pricing insights tool helping retailers set competitive prices for their products. Plus, new metrics have been launched for merchants in Google Merchant Centre tools, allowing them to glean into total traffic, impressions, and conversion rates. The local product insights tool will be available for the US and Canadian e-commerce brands in the near future.

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