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From sustainable goals to AI-driven taste tests, Conagra Brands and Danone step into the future

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Hypertaste, the use of artificial intelligence for a taste test, is the future of food and beverage companies. IBM is working with industry giants to use it as a tool for food companies, allowing them to predict different flavours, identify coffee and soft drinks. Hypertaste would relieve experts from doing mundane tasks like repeated taste tests, ensuring quality across numerous batches, and finding counterfeit wines and whiskey. Utilising the AI-driven Hypertaste tool, McCormick & Co. collaborated with IBM and launched eight products. Instead of relying on conventional R&D methods and testing, companies like Conagra Brands, Reddi-wip, and Slim Jim plan to use AI to identify consumer preferences. Plus, Danone and Brightseed aim to find hidden nutrients in soybeans via AI.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. New Trends such as Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. ConsumerGeniuses.com is a content platform where we curate latest innovations and disruptions in the Top global trends in the Consumer Goods industry. ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. Sign up to our weekly newsletter(s) and never miss out: https://signup.industrygeniuses.com/newsletter
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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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