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Energy drinks made with better-for-you ingredients attract consumers

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In the ready-to-drink beverage industry, the energy drinks category is ranked the highest in performance and sales. Consumers are now looking for healthier food alternatives with low sugar. That is why energy drinks manufacturers are attracting them by offering better-for-you ingredients. Both existing and newbie companies are producing low-sugar energy drinks. PepsiCo has partnered with NBA star LeBron James to launch Mtn Dew Rise, a new low sugar energy drink that supports immunity. Vita Coco has refreshed its energy drinks brand, Runa. Rowdy Energy, a newly established company, launched its products in 2020.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. New Trends such as Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. ConsumerGeniuses.com is a content platform where we curate latest innovations and disruptions in the Top global trends in the Consumer Goods industry. ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. Sign up to our weekly newsletter(s) and never miss out: https://signup.industrygeniuses.com/newsletter
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ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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