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E-commerce accounts for 12% of Unilever’s sales

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Unilever’s online sales accelerated by 38%, accounting for 12% of sales in the third quarter of the fiscal year. The sales have grown in the US, China, and India but were down in North America, South East Asia, and Europe. Unilever brands including, Marmite and Graze, sell direct to consumers via their website, online marketplaces, and supplying online retailers around the globe. Unilever has identified e-commerce as a future key channel for sales and advertising. Its strategy is evolving, moving away from traditional platforms such as TV and towards gaming and streaming platforms to create brand awareness. Unilever is fostering its educational program for marketers, creating advanced abilities and adjusting its employees to the future shopper patterns.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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