Domino’s Pizza is introducing “Domino’s Pinpoint Delivery,” a new feature that allows customers to have their pizzas delivered to any location by dropping a pin on a map in the company’s mobile app. This innovative service is especially useful for areas without traditional addresses. Customers can track their order, see their driver’s GPS location, receive estimated arrival times, and get text alerts about their delivery. Domino’s will notify customers when the “delivery expert” reaches the pickup spot, and customers can activate a visual signal on their phone to help drivers locate them. By offering hyperlocal and customer-centric delivery, Domino’s aims to compete with third-party delivery services and regain the attention of budget-conscious consumers. This move highlights Domino’s commitment to technological innovation and improving the customer experience.

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