According to the brand, the new Dial Body Wash products have a Hydraclean Complex that was designed without sulfated surfactants and evaluated by specialists for sensitive skin. The Leaping Bunny cruelty-free programme has certified the personal care items, which now incorporate vitamin E. Dial claims that the packaging has been “revolutionised” to increase ergonomics and sustainability, with a 100% recycled plastic container and a cap that includes 25% less plastic.