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Crowded emails: DTC brands need to adopt a whimsical approach to shine

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DTC brands are diversifying their advertising strategies and trying their best to rely less on Facebook, Instagram, or TikTok. However, the channels they use to advertise are becoming crowded over time, forcing brands to shine and stand out among crowded emails and podcasts. A DTC bedding and lifestyle brand, Parachute, has adopted a whimsical approach to stand out among the traditional literal emails. In the future, the brand aims to promote its products by telling compelling stories to which consumers can relate.

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ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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