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Chewy initiated a veterinarian-only marketplace, Practice Hub

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Retailers are focused on offering proficient health services to consumers nowadays. Chewy, a DTC company, has therefore initiated a veterinarian-only marketplace named Practice Hub. This initiative would help grow clinic revenue and modernize pharmacy operationist. The platform allows the vet to determine prices and offer pre-approved prescriptions. Additionally, it provides them with an opportunity to generate revenue when pet owners order or buy from them via Chewy’s website. According to the online pet goods retailers, multiple national vet groups with few independent clinics have joined this platform.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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