Global News and Digital Insights
for the Consumer Goods Industry

Americas

The Delta Variant has influenced consumer behaviours

ConsumerGeniuses September 30, 2021

Numerator, a tech and data research company, claimed that 50% of consumers are more worried about Delta Variant than they were about the first wave of Covid-19. 61% of consumers fear that this variant would restrict them to home again. Even 66% of vaccinated consumers are worried about the variant. From July to August consumers’ comfort to shop in markets without wearing masks dropped by 15%. 53% of consumers are in favour of wearing masks in public, while only 20% of consumers are optimistic to return to pre-Covid life routine.

Nestle reveals its strategic plan to establish a regenerative food system

ConsumerGeniuses September 30, 2021

Nestle is planning to establish a regenerative food system that secures the environment and upgrades farming methods. Nestle plans to half its emissions by 2030 and goes net-zero by 2050. To implement a regenerative agriculture strategy across its supply chain, Nestle is investing Swiss Francs 1.2 Billion in the coming five years. The company aims to help farmers in three ways to grow crops through regenerative methods. Nestle will provide technical assistance, investment support and “pay premiums for regenerative agriculture goods.”

Nike’s sales chalk up, while the brand keeps up with supply chain disruptions

ConsumerGeniuses September 30, 2021

Nike sales have increased by 16% in its latest monetary quarter, while direct sales were up 28% to $4.7 billion. The digital sales of the brand chalked up by almost 30%. Nike enjoyed boosting sales from the sportswear category as well, with net income rising 23% from last year. Nonetheless, leaders essentially tempered their assumptions for the full monetary year ahead on account of supply chain network disturbances that include COVID-19-related manufacturing plant closures in Vietnam and Indonesia.

Companies try to make the food more appetizing through content description

ConsumerGeniuses September 30, 2021

Technology is revolutionizing the Food Industry by producing eggs, meat, and dairy items without animals. Consumers are keen to know how these healthier food alternatives are being manufactured by the companies. Companies now carefully communicate their content across customers. Change Food’s mantra “the magic of microbes” explains how they manufacture cheese products via precision fermentation. Good Meat briefly elaborates how the company produces cell-based meat by selecting cells and natural scaffolding. Nature’s Fynd states its food to be the “food for optimists” and explains how the brand uses biomass fermentation to produce meat and dairy items.

Companies are optimizing pea crops through technology-driven strategies

ConsumerGeniuses September 30, 2021

Grand View Research claims that the global pea protein market has reached up to $213.1 million and is expected to grow by 12.7% in the coming seven years. The significant demand in the pea protein market motivated Benson Hills and Equinom to optimize the ingredient. In August, Benson Hills introduced its “yellow pea breeding and commercialization program.” The company uses its cropOS technological framework to improve the ingredient with AI and genetics. Equinom, an Israel-based company, utilizes technology-enabled breeding techniques for pea optimization and plans to commercialize its pea plant next year.

Kohl adopted augmented reality technology to produce 3D product models

ConsumerGeniuses September 30, 2021

Retail companies are adopting the technology of augmented reality to produce 3D models for their products. Kohl has expanded its partnership with Nextech AR Solutions Corp. to produce thousands of 3D product models. Nextech’s 3D webAR permits the user to interact with a specific product in a customized backdrop of their choice. These models would consequently improve the customer shopping experience. The 3D models would be soon available in google search results.

Gap Inc. brought Drapr to offer 3D virtual fitting rooms to consumers

ConsumerGeniuses September 30, 2021

Retailers are acquiring fit tech startups to redefine the try-on concept in apparel shopping. Gap Inc. has brought Drapr, an e-commerce manufacturer, that uses the 3D virtual try-on technology to help consumers solve the fitting problem. The company’s technology aids consumers to find the piece of cloth that fits them perfectly and suits their attire. Drapr would provide a satisfactory try-on experience to consumers while giving it a digital push.

Koger launched its speedy delivery service named “Kroger Delivery Now”

ConsumerGeniuses September 30, 2021

Kroger has teamed up with Instacart to launch virtual convenience stores to deliver fresh foods, snacks, and dairy items within 30 minutes to 50 million American households. Kroger’s Delivery Now service includes 25,000 items from more than 2700 Kroger grocery stores. Kroger’s speedy delivery services are directly competing with GoPuff, a rapid delivery-focused manufacturer, which generated billions of dollars from potential investors.

Walmart expands its “self-delivery vehicle testing” with Ford and Argo’s self-delivery vehicles

ConsumerGeniuses September 30, 2021

Walmart has teamed up with Ford Motor Company and Argo AI to expand its self-driving vehicle delivery service. The services would be initially available for the consumers of Washington, Miami, D.C, Texas, and Austin. Walmart would utilize the delivery vehicles of Ford and Argo AI to deliver goods to Walmart’s customers. Initially, this service would be able to entertain consumers of a specific area, however, the company plans to gradually expand it over time.

Five post-pandemic transitions in the CPG industry that companies must watch for

ConsumerGeniuses September 30, 2021

The retail and consumer goods businesses need to watch five post-pandemic transitions to excel in the industry. 1, Inclination towards DTC and e-commerce product models; brands should invest in digitized platforms along with infusing real-time analytics to offer personalization to consumers. 2, Future of digitalized stores; companies should incorporate flexible pricing frameworks, contactless payment, and technologies of AI and automation. 3, Fulfilling consumer demand; consumers now demand fast, cost-effective and in-time delivery services which companies need to focus on. 4, Firms need to build “convergent and intelligent ecosystems” to promote a harmonious working environment. 5, Brands need to secure privacy and data of consumers to develop trust.

PepsiCo utilizes first-party data in four ways to develop DTC relationship

ConsumerGeniuses September 30, 2021

Consumer behaviour and the business landscape is transitioning at an unimaginable pace. PepsiCo has therefore used first-party data in four ways to establish DTC relationships. 1, PepsiCo prioritizes customer relations and secures their data’s privacy. 2, PepsiCo has launched loyalty programs for consumers in Mexico, Turkey, the US, and Canada to keep up with the dynamics of changing marketing demands and inclinations. 3, The brand utilizes first-party data to generate business results. 4, First-party data enables PepsiCo to make business-related decisions that are beyond marketing tactics.

General Mills to compete constructively in the North American retail business

ConsumerGeniuses September 17, 2021

General Mills, a food manufacturer, has competed well in the North American retail business for the past three years. The firm plans to effectively compete across its retail business, which is evident from the US cereal category. General Mills is the number one retailer in this category and brings innovations in the best brands. The food company is launching a new product line in Cheerios and Monster Mash Cereal for Halloween soon. Through these innovations, the firm aims to increase its sales for the 2022 fiscal year.

PepsiCo’s data practice Pepviz is the future key strategic partner of retailers

ConsumerGeniuses September 17, 2021

Consumers are now inclined towards personalization, that’s why PepsiCo has launched its data practice, Pepviz at the NFL season. Pepviz data practice would keep retailers informed about the marketplace. PepsiCo merges real-time data and industry insights with progressed analytics to help its retailers grab market share via customized omnichannel and extend their client base. Retailers can see which stores are visited more often by consumers and which products are bought the most. Therefore, in the future PepsiCo’s retailers would view Pepviz as a key strategic partner.

An insight on how Clorox plans to go net-zero by 2050

ConsumerGeniuses September 17, 2021

Clorox, a cleaning and disinfecting products manufacturer, is on its way to achieve net-zero emissions by 2050 by adopting the following framework. 1, By 2030, the firm aims to reduce plastic and fiber packaging by 50%. 2, By 2025, Clorox plans to use 100% recyclable packaging. 3, By 2030, it will assure zero waste to landfills. 4, In 2021, there would be 100% renewable electricity in the US and Canada. 5, The firm plans to reduce the usage of cleaning products and chemicals.

Executives can use these four strategies to establish sustainable organizations

ConsumerGeniuses September 17, 2021

Sustainability has become a significant objective for leaders. Companies are establishing sustainable organizations that are well-suited and meet investors’ expectations. Executives can lead in the following four ways to create more job opportunities and resolve sustainability-related issues. 1, Design the plan according to “sustainability topics” instead of “sustainability overall.” 2, Give a full charge to the central sustainability team to implement changes when needed. 3, Adopt a sustainability work model that aligns with the strategic goals of the organization. 4, Focus on processes and administrative designs.

Coronavirus and the future of business sector

ConsumerGeniuses September 17, 2021

Mckinsey, a management consultancy company, has reported the latest insight regarding business implications focusing on four trending business domains. 1, Due to Covid-19, companies are trying to keep up with talent questions, which means, to retain employees with desired skills and Implement the hybrid working model. 2, The legal departments should present their objectives clearly and prepare for the changing legal ecosystem. 3, Due to consumers’ interest in technology, European Union and the US combined regulatory targets aim for a 50% share for electric vehicles (EVs) by 2030. 4, The demand for vehicles from global consumers has returned to the pre-COVID level.

Mondelez’ Dirt Kitchen is testing snack bars made with inventive FoodTech

ConsumerGeniuses September 17, 2021

Dirt kitchen plans to launch a technologically made snack bar, that would combine ingredients without any added sugar. Torr FoodTech has developed this technology that uses mechanical pressure and ultrasound energy to produce a snack bar. This bar is multi-textured and tastes exactly like a typical bar. These snack bars would add variety to the company’s snack profile and attract customers who look for healthier food alternatives. The company plans to launch these snack bars in four flavours using a creative mix of fruits, vegetables and spices.

The President of KFC sees faux meat replacing chicken meat in the near future

ConsumerGeniuses September 17, 2021

Young American consumers are significantly consuming and adding more plant-based meat to their diet. Kearny’s report claims that by 2035 original meat will only be able to make up to 55% of the global meat market. That’s why the president of KFC, Kevin Hochman, sees faux chicken meat replacing traditional chicken and has started to prepare to meet the upcoming demand. Hochman claims that KFC is trying to reproduce tenderloin and Kentucky fried chicken that would have a pleasing texture and muscle fibres made of faux chicken meat.

The Coca-Cola Co. navigates the Covid-19 situation through flexible scaling

ConsumerGeniuses September 17, 2021

Coca-Cola Co. is navigating Covid-19’s changing impacts through flexible scaling across the regional markets. The Executive Vice President of Coca-Cola Co., John Murphy, elaborated that the company is trying to work on multiple actions to align the company’s market agenda with local market news. He added that the firm is retreating from a decentralized approach and agencies are leveraging their scales while keeping up with consumer’s demand. The firm is currently busy deciding when and where to scale, as Coca-Cola Co. has its extended global presence in 200 markets.

Tesco has launched Loop’s reusable packaging at 10 stores in England

ConsumerGeniuses September 17, 2021

Tesco has launched Loop’s reusable packaging at 10 of its stores in England to implement a zero-waste packaging system. Loop, a reusable packaging organization of TerraCycle, has offered the Tesco program, which covers the packaging of 88 products. If the program turns out to be a success, this packaging could be reused 2.5 million times in a year. In the Tesco Loop program, consumers would purchase a good with a small refundable deposit then claim the refund on an app after returning the package to the store. Big companies like Nestle, Proctor and Gamble have invested in the Loop Pilot Program which is available in the US, France, Canada, and Japan.

Johnson & Johnson leans into digital tools to increase consumer engagement and product innovation

ConsumerGeniuses September 17, 2021

Consumers are now inclined towards health more than ever due to the COVID outbreak. That’s why Johnson & Johnson company has leaned into digital tools and dived deeply into data to bring product innovation and increase customer engagement. The company’s skin modeling consists of data points that enable it to testify various products like reaction of male products on babies’ skin via non-invasive modern technologies. In addition to the traditional product testing factory, the company is working on the digital twin, a set of digital tools, to manufacture products and keep up with market demand.

Anticipated future of Replicated meat industry by Josh Tetrick, CEO of Cultivated-Meat Company

ConsumerGeniuses September 17, 2021

Josh Tetrick, CEO of cultivated meat company Eat Just, anticipates that cultivated meat would dominate chicken meat in the near future. He claimed that 70% of Singaporean consumers who tried Eat Just’s chicken found it better than the original one, while 88% of them believed that these products would soon replace original meat products. He mentioned that the price of cultivated meat protein would be less than traditional meat like beef and pork. He added that cultivated meat proteins would pose fewer risks of microbial infection, as they have less saturated fats and LDL cholesterol.

Lily’s Sweets is launching its first gummy bear range

ConsumerGeniuses September 17, 2021

Lily’s sweets have launched its first nonchocolate product, Lily’s Gummies. These gummies include a variety of gummy bears named Sour Gummy Worm. The stevia-sweetened gummy bears are made up of natural flavours and don’t contain any gluten, GMO, or artificial colours. Plus, the sugar content in the gummies is even less than a gram. The sour gummy worms come in flavours like apple, peach and lemon raspberry.    

Cargill Inc. promotes “regenerative-agriculture” by opting carbon-friendly growing methods

ConsumerGeniuses September 17, 2021

An average of 10% of the US carbon emissions results from agriculture. That’s why Cargill Inc. is promoting regenerative agriculture and paying farmers to adopt carbon-friendly growing methods that increase soil fertility. Cargill’s program aims to farm through regenerative agricultural methods across 10 million acres of North American land by 2030. Up till now, 6 states have been enrolled in this program; Ohio, Tennessee, Indiana, Arkansas, Illinois, and Missouri. The strategy is to grow cover crops after the principal crops are planted to decrease the erosion percentage.

PepsiCo plans to implement the “pep+” initiative and launch plant-based snacks

ConsumerGeniuses September 17, 2021

PepsiCo plans to implement the “pep+” initiative to reduce the use of virgin plastic. The firm is expanding the “SodaStream carbonated-water business” internationally. To fight climate change, PepsiCo aims to use 100% recyclable packaging by 2025. Approximately 2.3 million metric tons of plastic is used by PepsiCo every year. However, the brand plans to reduce the percentage strategically. Besides this, PepsiCo has teamed up with Beyond Meat Inc. to launch plant-based protein snacks in the early months of 2022.

6 brands implemented and benefitted from SMS marketing strategy

ConsumerGeniuses September 9, 2021

58% of consumers want weekly SMS alerts from brands. Six brands have used this technique to achieve their respective aims. 1, Supergoop 2, Rainbow 3, ABH partnered with Attentive and launched “two-tap” sign-up at their mobile websites. This increased Supergoop sales up to 167%, Rainbow’s CTR up to 78%, and ABH subscribers up to 250%. 4, Dolce Volta sent six SMS to customers reminding them to shop during the sale season and generated 58% revenue. 5, Groove life wanted two-way conversational SMS for St. Patrick’s day campaign. They launched sign up units and promoted their St. Patrick scavenger hunt gaining 6000 new subscribers. 6, Pura Vida communicated with their subscribers via SMS and their subscription list grew by 411%.

General Mills satisfied customers by launching low-sugar yogurt sub-brands

ConsumerGeniuses September 9, 2021

General Mills have introduced “Oui French style range” and “ultra-low sugar :ratio” yoghurts. The :ratio keto sub-brand grew heavily by satisfying customers, who consume the keto diet. It maintains the right balance between proteins, carbohydrates, and fats. To control sugar :ratio keto uses “ultra-filtered milk” and an artificial sweetener, sucralose. The French style Oui line offers customers low sugar and high protein yoghurt, made with fine ingredients and served in glass pots. The company is soon launching its “Yoplait power” yoghurt along with some plant-based products.

The revolutionized future of consumer goods and retail

ConsumerGeniuses September 9, 2021

The future of consumer goods and retail has taken a revolutionary turn due to automation, robotics, digitized channels, and contactless strategies. As consumers are more inclined towards online buying, 25 to 35% of employees are opting for remote work, some are opting for hybrid work model, while less per cent of employees want to work from the office. To maintain a balance between hybrid and remote working, companies need to come up with advanced strategies. As per Mckinsey Global Institute research, 17 million people would like to switch jobs by 2030. Therefore, companies need to focus on reskilling.

The Reshaped fate of the $1.5 trillion wellness industry and how companies are keeping up with it

ConsumerGeniuses September 9, 2021

The $1.5 trillion global wellness market is growing 5 to 10% annually. Five consumer trends are reshaping the wellness industry and here’s how companies can benefit. 1, Consumers are inclined towards natural products; companies should reevaluate their developmental plan featuring natural products like Sephora. 2, 88% of consumers prioritize personalization over privacy; companies should establish personalized capabilities. 3, Rise in e-commerce; companies should introduce omnichannel. 4, Influencers influence 40% of purchases of Chinese and Brazilian consumers; companies should partner with agencies to create hype. 5, Services are a part of wellness; companies should offer healthcare services. Read more from Mckinsey

How developed countries’ consumers view four health and wellness trends

ConsumerGeniuses September 9, 2021

Here is how consumers of four developed countries view four health and wellness trends. 1, Personalization or privacy? German consumers prioritize privacy while US and Chinese customers are more inclined towards personalized solutions. 2. Inclination towards clean, natural products; 54% of American, majority of German and Chinese consumers are inclined towards natural products. US consumers prefer a natural “chain of ingredients.” 3, Rise of e-commerce; consumers from all around the globe opt to shop online like the US (60%), Germany (70%), UK (36%). 4, Wellness services; American consumers prioritize health services, while 50% of Chinese workers claim to invest more in wellness services. Read more from Mckinsey

The Delta Variant has influenced consumer behaviours

ConsumerGeniuses September 30, 2021

Numerator, a tech and data research company, claimed that 50% of consumers are more worried about Delta Variant than they were about the first wave of Covid-19. 61% of consumers fear that this variant would restrict them to home again. Even 66% of vaccinated consumers are worried about the variant. From July to August consumers’ comfort to shop in markets without wearing masks dropped by 15%. 53% of consumers are in favour of wearing masks in public, while only 20% of consumers are optimistic to return to pre-Covid life routine.

Nestle reveals its strategic plan to establish a regenerative food system

ConsumerGeniuses September 30, 2021

Nestle is planning to establish a regenerative food system that secures the environment and upgrades farming methods. Nestle plans to half its emissions by 2030 and goes net-zero by 2050. To implement a regenerative agriculture strategy across its supply chain, Nestle is investing Swiss Francs 1.2 Billion in the coming five years. The company aims to help farmers in three ways to grow crops through regenerative methods. Nestle will provide technical assistance, investment support and “pay premiums for regenerative agriculture goods.”

Nike’s sales chalk up, while the brand keeps up with supply chain disruptions

ConsumerGeniuses September 30, 2021

Nike sales have increased by 16% in its latest monetary quarter, while direct sales were up 28% to $4.7 billion. The digital sales of the brand chalked up by almost 30%. Nike enjoyed boosting sales from the sportswear category as well, with net income rising 23% from last year. Nonetheless, leaders essentially tempered their assumptions for the full monetary year ahead on account of supply chain network disturbances that include COVID-19-related manufacturing plant closures in Vietnam and Indonesia.

Companies try to make the food more appetizing through content description

ConsumerGeniuses September 30, 2021

Technology is revolutionizing the Food Industry by producing eggs, meat, and dairy items without animals. Consumers are keen to know how these healthier food alternatives are being manufactured by the companies. Companies now carefully communicate their content across customers. Change Food’s mantra “the magic of microbes” explains how they manufacture cheese products via precision fermentation. Good Meat briefly elaborates how the company produces cell-based meat by selecting cells and natural scaffolding. Nature’s Fynd states its food to be the “food for optimists” and explains how the brand uses biomass fermentation to produce meat and dairy items.

Companies are optimizing pea crops through technology-driven strategies

ConsumerGeniuses September 30, 2021

Grand View Research claims that the global pea protein market has reached up to $213.1 million and is expected to grow by 12.7% in the coming seven years. The significant demand in the pea protein market motivated Benson Hills and Equinom to optimize the ingredient. In August, Benson Hills introduced its “yellow pea breeding and commercialization program.” The company uses its cropOS technological framework to improve the ingredient with AI and genetics. Equinom, an Israel-based company, utilizes technology-enabled breeding techniques for pea optimization and plans to commercialize its pea plant next year.

Kohl adopted augmented reality technology to produce 3D product models

ConsumerGeniuses September 30, 2021

Retail companies are adopting the technology of augmented reality to produce 3D models for their products. Kohl has expanded its partnership with Nextech AR Solutions Corp. to produce thousands of 3D product models. Nextech’s 3D webAR permits the user to interact with a specific product in a customized backdrop of their choice. These models would consequently improve the customer shopping experience. The 3D models would be soon available in google search results.

Gap Inc. brought Drapr to offer 3D virtual fitting rooms to consumers

ConsumerGeniuses September 30, 2021

Retailers are acquiring fit tech startups to redefine the try-on concept in apparel shopping. Gap Inc. has brought Drapr, an e-commerce manufacturer, that uses the 3D virtual try-on technology to help consumers solve the fitting problem. The company’s technology aids consumers to find the piece of cloth that fits them perfectly and suits their attire. Drapr would provide a satisfactory try-on experience to consumers while giving it a digital push.

Koger launched its speedy delivery service named “Kroger Delivery Now”

ConsumerGeniuses September 30, 2021

Kroger has teamed up with Instacart to launch virtual convenience stores to deliver fresh foods, snacks, and dairy items within 30 minutes to 50 million American households. Kroger’s Delivery Now service includes 25,000 items from more than 2700 Kroger grocery stores. Kroger’s speedy delivery services are directly competing with GoPuff, a rapid delivery-focused manufacturer, which generated billions of dollars from potential investors.

Walmart expands its “self-delivery vehicle testing” with Ford and Argo’s self-delivery vehicles

ConsumerGeniuses September 30, 2021

Walmart has teamed up with Ford Motor Company and Argo AI to expand its self-driving vehicle delivery service. The services would be initially available for the consumers of Washington, Miami, D.C, Texas, and Austin. Walmart would utilize the delivery vehicles of Ford and Argo AI to deliver goods to Walmart’s customers. Initially, this service would be able to entertain consumers of a specific area, however, the company plans to gradually expand it over time.

Five post-pandemic transitions in the CPG industry that companies must watch for

ConsumerGeniuses September 30, 2021

The retail and consumer goods businesses need to watch five post-pandemic transitions to excel in the industry. 1, Inclination towards DTC and e-commerce product models; brands should invest in digitized platforms along with infusing real-time analytics to offer personalization to consumers. 2, Future of digitalized stores; companies should incorporate flexible pricing frameworks, contactless payment, and technologies of AI and automation. 3, Fulfilling consumer demand; consumers now demand fast, cost-effective and in-time delivery services which companies need to focus on. 4, Firms need to build “convergent and intelligent ecosystems” to promote a harmonious working environment. 5, Brands need to secure privacy and data of consumers to develop trust.

PepsiCo utilizes first-party data in four ways to develop DTC relationship

ConsumerGeniuses September 30, 2021

Consumer behaviour and the business landscape is transitioning at an unimaginable pace. PepsiCo has therefore used first-party data in four ways to establish DTC relationships. 1, PepsiCo prioritizes customer relations and secures their data’s privacy. 2, PepsiCo has launched loyalty programs for consumers in Mexico, Turkey, the US, and Canada to keep up with the dynamics of changing marketing demands and inclinations. 3, The brand utilizes first-party data to generate business results. 4, First-party data enables PepsiCo to make business-related decisions that are beyond marketing tactics.

General Mills to compete constructively in the North American retail business

ConsumerGeniuses September 17, 2021

General Mills, a food manufacturer, has competed well in the North American retail business for the past three years. The firm plans to effectively compete across its retail business, which is evident from the US cereal category. General Mills is the number one retailer in this category and brings innovations in the best brands. The food company is launching a new product line in Cheerios and Monster Mash Cereal for Halloween soon. Through these innovations, the firm aims to increase its sales for the 2022 fiscal year.

PepsiCo’s data practice Pepviz is the future key strategic partner of retailers

ConsumerGeniuses September 17, 2021

Consumers are now inclined towards personalization, that’s why PepsiCo has launched its data practice, Pepviz at the NFL season. Pepviz data practice would keep retailers informed about the marketplace. PepsiCo merges real-time data and industry insights with progressed analytics to help its retailers grab market share via customized omnichannel and extend their client base. Retailers can see which stores are visited more often by consumers and which products are bought the most. Therefore, in the future PepsiCo’s retailers would view Pepviz as a key strategic partner.

An insight on how Clorox plans to go net-zero by 2050

ConsumerGeniuses September 17, 2021

Clorox, a cleaning and disinfecting products manufacturer, is on its way to achieve net-zero emissions by 2050 by adopting the following framework. 1, By 2030, the firm aims to reduce plastic and fiber packaging by 50%. 2, By 2025, Clorox plans to use 100% recyclable packaging. 3, By 2030, it will assure zero waste to landfills. 4, In 2021, there would be 100% renewable electricity in the US and Canada. 5, The firm plans to reduce the usage of cleaning products and chemicals.

Executives can use these four strategies to establish sustainable organizations

ConsumerGeniuses September 17, 2021

Sustainability has become a significant objective for leaders. Companies are establishing sustainable organizations that are well-suited and meet investors’ expectations. Executives can lead in the following four ways to create more job opportunities and resolve sustainability-related issues. 1, Design the plan according to “sustainability topics” instead of “sustainability overall.” 2, Give a full charge to the central sustainability team to implement changes when needed. 3, Adopt a sustainability work model that aligns with the strategic goals of the organization. 4, Focus on processes and administrative designs.

Coronavirus and the future of business sector

ConsumerGeniuses September 17, 2021

Mckinsey, a management consultancy company, has reported the latest insight regarding business implications focusing on four trending business domains. 1, Due to Covid-19, companies are trying to keep up with talent questions, which means, to retain employees with desired skills and Implement the hybrid working model. 2, The legal departments should present their objectives clearly and prepare for the changing legal ecosystem. 3, Due to consumers’ interest in technology, European Union and the US combined regulatory targets aim for a 50% share for electric vehicles (EVs) by 2030. 4, The demand for vehicles from global consumers has returned to the pre-COVID level.

Mondelez’ Dirt Kitchen is testing snack bars made with inventive FoodTech

ConsumerGeniuses September 17, 2021

Dirt kitchen plans to launch a technologically made snack bar, that would combine ingredients without any added sugar. Torr FoodTech has developed this technology that uses mechanical pressure and ultrasound energy to produce a snack bar. This bar is multi-textured and tastes exactly like a typical bar. These snack bars would add variety to the company’s snack profile and attract customers who look for healthier food alternatives. The company plans to launch these snack bars in four flavours using a creative mix of fruits, vegetables and spices.

The President of KFC sees faux meat replacing chicken meat in the near future

ConsumerGeniuses September 17, 2021

Young American consumers are significantly consuming and adding more plant-based meat to their diet. Kearny’s report claims that by 2035 original meat will only be able to make up to 55% of the global meat market. That’s why the president of KFC, Kevin Hochman, sees faux chicken meat replacing traditional chicken and has started to prepare to meet the upcoming demand. Hochman claims that KFC is trying to reproduce tenderloin and Kentucky fried chicken that would have a pleasing texture and muscle fibres made of faux chicken meat.

The Coca-Cola Co. navigates the Covid-19 situation through flexible scaling

ConsumerGeniuses September 17, 2021

Coca-Cola Co. is navigating Covid-19’s changing impacts through flexible scaling across the regional markets. The Executive Vice President of Coca-Cola Co., John Murphy, elaborated that the company is trying to work on multiple actions to align the company’s market agenda with local market news. He added that the firm is retreating from a decentralized approach and agencies are leveraging their scales while keeping up with consumer’s demand. The firm is currently busy deciding when and where to scale, as Coca-Cola Co. has its extended global presence in 200 markets.

Tesco has launched Loop’s reusable packaging at 10 stores in England

ConsumerGeniuses September 17, 2021

Tesco has launched Loop’s reusable packaging at 10 of its stores in England to implement a zero-waste packaging system. Loop, a reusable packaging organization of TerraCycle, has offered the Tesco program, which covers the packaging of 88 products. If the program turns out to be a success, this packaging could be reused 2.5 million times in a year. In the Tesco Loop program, consumers would purchase a good with a small refundable deposit then claim the refund on an app after returning the package to the store. Big companies like Nestle, Proctor and Gamble have invested in the Loop Pilot Program which is available in the US, France, Canada, and Japan.

Johnson & Johnson leans into digital tools to increase consumer engagement and product innovation

ConsumerGeniuses September 17, 2021

Consumers are now inclined towards health more than ever due to the COVID outbreak. That’s why Johnson & Johnson company has leaned into digital tools and dived deeply into data to bring product innovation and increase customer engagement. The company’s skin modeling consists of data points that enable it to testify various products like reaction of male products on babies’ skin via non-invasive modern technologies. In addition to the traditional product testing factory, the company is working on the digital twin, a set of digital tools, to manufacture products and keep up with market demand.

Anticipated future of Replicated meat industry by Josh Tetrick, CEO of Cultivated-Meat Company

ConsumerGeniuses September 17, 2021

Josh Tetrick, CEO of cultivated meat company Eat Just, anticipates that cultivated meat would dominate chicken meat in the near future. He claimed that 70% of Singaporean consumers who tried Eat Just’s chicken found it better than the original one, while 88% of them believed that these products would soon replace original meat products. He mentioned that the price of cultivated meat protein would be less than traditional meat like beef and pork. He added that cultivated meat proteins would pose fewer risks of microbial infection, as they have less saturated fats and LDL cholesterol.

Lily’s Sweets is launching its first gummy bear range

ConsumerGeniuses September 17, 2021

Lily’s sweets have launched its first nonchocolate product, Lily’s Gummies. These gummies include a variety of gummy bears named Sour Gummy Worm. The stevia-sweetened gummy bears are made up of natural flavours and don’t contain any gluten, GMO, or artificial colours. Plus, the sugar content in the gummies is even less than a gram. The sour gummy worms come in flavours like apple, peach and lemon raspberry.    

Cargill Inc. promotes “regenerative-agriculture” by opting carbon-friendly growing methods

ConsumerGeniuses September 17, 2021

An average of 10% of the US carbon emissions results from agriculture. That’s why Cargill Inc. is promoting regenerative agriculture and paying farmers to adopt carbon-friendly growing methods that increase soil fertility. Cargill’s program aims to farm through regenerative agricultural methods across 10 million acres of North American land by 2030. Up till now, 6 states have been enrolled in this program; Ohio, Tennessee, Indiana, Arkansas, Illinois, and Missouri. The strategy is to grow cover crops after the principal crops are planted to decrease the erosion percentage.

PepsiCo plans to implement the “pep+” initiative and launch plant-based snacks

ConsumerGeniuses September 17, 2021

PepsiCo plans to implement the “pep+” initiative to reduce the use of virgin plastic. The firm is expanding the “SodaStream carbonated-water business” internationally. To fight climate change, PepsiCo aims to use 100% recyclable packaging by 2025. Approximately 2.3 million metric tons of plastic is used by PepsiCo every year. However, the brand plans to reduce the percentage strategically. Besides this, PepsiCo has teamed up with Beyond Meat Inc. to launch plant-based protein snacks in the early months of 2022.

6 brands implemented and benefitted from SMS marketing strategy

ConsumerGeniuses September 9, 2021

58% of consumers want weekly SMS alerts from brands. Six brands have used this technique to achieve their respective aims. 1, Supergoop 2, Rainbow 3, ABH partnered with Attentive and launched “two-tap” sign-up at their mobile websites. This increased Supergoop sales up to 167%, Rainbow’s CTR up to 78%, and ABH subscribers up to 250%. 4, Dolce Volta sent six SMS to customers reminding them to shop during the sale season and generated 58% revenue. 5, Groove life wanted two-way conversational SMS for St. Patrick’s day campaign. They launched sign up units and promoted their St. Patrick scavenger hunt gaining 6000 new subscribers. 6, Pura Vida communicated with their subscribers via SMS and their subscription list grew by 411%.

General Mills satisfied customers by launching low-sugar yogurt sub-brands

ConsumerGeniuses September 9, 2021

General Mills have introduced “Oui French style range” and “ultra-low sugar :ratio” yoghurts. The :ratio keto sub-brand grew heavily by satisfying customers, who consume the keto diet. It maintains the right balance between proteins, carbohydrates, and fats. To control sugar :ratio keto uses “ultra-filtered milk” and an artificial sweetener, sucralose. The French style Oui line offers customers low sugar and high protein yoghurt, made with fine ingredients and served in glass pots. The company is soon launching its “Yoplait power” yoghurt along with some plant-based products.

The revolutionized future of consumer goods and retail

ConsumerGeniuses September 9, 2021

The future of consumer goods and retail has taken a revolutionary turn due to automation, robotics, digitized channels, and contactless strategies. As consumers are more inclined towards online buying, 25 to 35% of employees are opting for remote work, some are opting for hybrid work model, while less per cent of employees want to work from the office. To maintain a balance between hybrid and remote working, companies need to come up with advanced strategies. As per Mckinsey Global Institute research, 17 million people would like to switch jobs by 2030. Therefore, companies need to focus on reskilling.

The Reshaped fate of the $1.5 trillion wellness industry and how companies are keeping up with it

ConsumerGeniuses September 9, 2021

The $1.5 trillion global wellness market is growing 5 to 10% annually. Five consumer trends are reshaping the wellness industry and here’s how companies can benefit. 1, Consumers are inclined towards natural products; companies should reevaluate their developmental plan featuring natural products like Sephora. 2, 88% of consumers prioritize personalization over privacy; companies should establish personalized capabilities. 3, Rise in e-commerce; companies should introduce omnichannel. 4, Influencers influence 40% of purchases of Chinese and Brazilian consumers; companies should partner with agencies to create hype. 5, Services are a part of wellness; companies should offer healthcare services. Read more from Mckinsey

How developed countries’ consumers view four health and wellness trends

ConsumerGeniuses September 9, 2021

Here is how consumers of four developed countries view four health and wellness trends. 1, Personalization or privacy? German consumers prioritize privacy while US and Chinese customers are more inclined towards personalized solutions. 2. Inclination towards clean, natural products; 54% of American, majority of German and Chinese consumers are inclined towards natural products. US consumers prefer a natural “chain of ingredients.” 3, Rise of e-commerce; consumers from all around the globe opt to shop online like the US (60%), Germany (70%), UK (36%). 4, Wellness services; American consumers prioritize health services, while 50% of Chinese workers claim to invest more in wellness services. Read more from Mckinsey

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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