Hims & Hers, a customized wellness and telehealth brand, has launched Hims Overnight Anti-Ageing Duo and a customized Hers Clear Skin System. The Overnight Anti-Ageing Duo features a custom prescription anti-ageing cream that is made of three clinical ingredients. The brand has also debuted a non-prescription anti-wrinkle cream that contains hyaluronic acid. For Hers’ clear skin system, consumers can get a prescription cream that is customizable and is made of pure clinical ingredients to target acne breakouts. Read more from Retaildive

DTC intimate clothing brand, Knix, is all set to open its first store in the US. The organization’s first outlet will open in Santa Monica, California, with San Francisco and San Diego stores set to follow later this fall. California was selected for the brand’s initial three stores in the country in light of the fact that Knix’s online business is more in demand there. The brand’s actual methodology is to open stores in “high penetration geographies” that supplement advancement. Knix will begin with an accentuation on the West Coast before extending across the U.S. Read more from Retaildive

Hims and Hers is expanding its DTC strategies by offering its hair care products. For this purpose, the brand has collaborated with The Vitamin Shoppe and plans to sell the products through The Vitamin Shoppe’s website and 280 physical stores. Initially, this partnership will offer selected hair care items, but the brand has left space for “potential expansion” to feature other categories in the near future. Read more from Retaildive

With sound deals and profit, a plus-sized clothing company, Torrid, has brawled its first quarterly report as a public organization. Second-quarter net deals rose 34% year over year and 29% from 2019 to $332.9 million. The 45% of the retailer’s gross profit margin was up from 32.1% last year and 39.8% in 2019. Net income increased by 131% year over year and 160% from 2019 to $38.8 million. The retailer currently runs over 600 stores and plans to add around 25 stores yearly, apart from malls. Read more from Retaildive

Attest, a consumer research platform, claims that currently, only 41% of Americans have an active product subscription. While only 18% of consumers have multiple subscriptions. Consumers have lost interest in once-novel business model which includes DTC brands like Hello Fresh, Blue Apron, Stitch Fix, as only 14% are actively shopping for a product subscription. There still lies an opportunity for brands in this field if they bring innovation and creativity because 65% of American consumers are still ready to buy a product subscription. Besides this, the research found out that the technique of “unboxing” has also lost its worth as most (54%) of consumers want to see the product they are getting, while 25% prioritize brands having purpose and ethos.

Belk rolled out an exclusive womenswear brand named Wonderly. The new brand replaces the organization’s other exclusive brand, New Directions. The clothing collection includes tops, bottoms, and dresses in sizes 4 to 26 and selected petite styles in sizes 4 to 16. The entire collection will be accessible at more than 100 Belk stores and on the retailer’s site. The Wonderly denim collection is the biggest private label denim line for the retailer. The collection also includes an athleisure assortment named Wonderly Studio.

Packaged food companies are struggling with higher inflation rates as the US economy is recovering. Companies are spending excessively on logistics to overcome the pandemic-led supply chain disruptions. Conagra Brands Inc. has again increased the prices of frozen meals and snacks because the cost of ingredients is rising, including grains, edible oil, and proteins. Thus, the prices of staple meals went up by 3.3% and frozen meals by 3.5%. Nonetheless, the risen prices have not dissuaded the consumers. Instead, the company expects an uptick of 1% in full-year sales.

A DTC and at-home fitness company, Peloton, has launched its private clothing brand named Peloton Apparel. Peloton Apparel will have a signature style of dresses that rehash from one season to another. However, they will come with new colour combinations and designs. The 2021 Fall collection includes clothing for men, women, and the neutral gender, ranging from $15 to $118. Shoppers can purchase the collection from Peloton’s online stores along with selected retail outlets. They can also place orders using the brand’s official Facebook and Instagram accounts.