India’s Kirana stores, also known as mom & pop shops, are being digitised by international partnerships. Big incumbents like Walmart, Amazon, and Reliance, along with some tech startups (backed up by big investors like Sequoia Capital, Accel, and Tiger Global), are entering into joint ventures with Indian Kirana stores to modernise the traditional store experience. As per the data from Ambit Capital, Kirana stores represent 75% to 78% of total consumer goods sales in India as there are about 12-20 million Kirana stores across the country. Reliance has launched JioMart in collaboration with Jio, to connect customers with Kirana. Via Flipkart, Walmart has entered into the B2B space to supply Kirana stores, while Amazon’s local shops allow retailers to register their Kirana stores on Amazon and sell to customers.

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