April 18, 2022 | ConsumerGeniuses Blog

Weekly Snapshot of Top Trends in CG Industry

ConsumerGeniuses April 18, 2022

This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (11th April-18th April). We have covered different categories, including: Direct-to-Consumer: Star ratings influence the shopping patterns of online buyers and companies can use this strategy to design better products, satisfy consumers and grow their sale cycle. AI and Robotics: Unilever and Ahold are entering into a joint venture with a retail marketing platform, Perch, to launch a visually interactive end caps lift that can track product engagement via AI and computer vision. Sustainability: Campbell Soup has expanded its wheat sustainability programme, now covering 108,000 acres in Maryland, Pennsylvania, Idaho, and Ohio, according to the company’s 2022 Corporate Responsibility Report. Consumer Trends: Brands like Albertsons and Target are introducing innovative lines, products, and programmes to win customers’ loyalty and are using data to run a personalised and relevant marketing campaign. Supply Chain: Shipium is providing Amazon-like supply chain tech to e-commerce retailers by establishing a tech stack, providing retailers with a supply chain coordination layer that allows them to deliver a shipment at faster and cheaper rates.

The FMCG industry is expected to hit a market valuation of $15,361.8 billion by 2025

ConsumerGeniuses April 18, 2022

According to the research study ”FMCG Market by Type and Distribution Channel: Opportunity Analysis and Industry Forecast, 2018-2025,” the FMCG market size is expected to reach $15,361.8 billion by 2025. Many factors, including, the R&D for the new brands, the trend of online shopping, and the expansion of FMCG in the rural areas of developed companies are resulting in the growth of the FMCG industry. In the recent world scenario, consumers have maintained a hygienic lifestyle, and their shopping patterns depend significantly on hygiene compatibility. This trend has allowed FMCG companies to avail the opportunity and attract consumers by launching products compatible with their lifestyles. Unilever group, Procter & Gamble, PepsiCo, Coca-Cola company, Nestle, and Johnson & Johnson are some of the big names in the FMCG industry. Read more from EinNews

Big incumbents like Walmart, Reliance, and Amazon are modernising Indian Kirana stores

ConsumerGeniuses April 18, 2022

India’s Kirana stores, also known as mom & pop shops, are being digitised by international partnerships. Big incumbents like Walmart, Amazon, and Reliance, along with some tech startups (backed up by big investors like Sequoia Capital, Accel, and Tiger Global), are entering into joint ventures with Indian Kirana stores to modernise the traditional store experience. As per the data from Ambit Capital, Kirana stores represent 75% to 78% of total consumer goods sales in India as there are about 12-20 million Kirana stores across the country. Reliance has launched JioMart in collaboration with Jio, to connect customers with Kirana. Via Flipkart, Walmart has entered into the B2B space to supply Kirana stores, while Amazon’s local shops allow retailers to register their Kirana stores on Amazon and sell to customers. Read more from CBInsights

FMCG industry grew in China by 3% in the first eight weeks of 2022

ConsumerGeniuses April 18, 2022

According to the report presented by Kantar Worldpanel, FMCG in China grew by 3% in the first 8 weeks of 2022. The latest government statistics also revealed that the sales of Consumer Goods increased by 6.7%. A famous Chinese hospitality brand, ReceivedGifts, reached 19.2% of the total market valuation, while Yonghui reported a value share of 5.5%. SPAR and Walmart also reported a stable share of 1.7% and 5.1%, respectively, in the Chinese marketplace. Read more from KantarWorldPanel