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Apothékary announces complete rebranding, prioritising sustainability and enhanced customer experience

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DTC wellness company Apothékary has announced a complete rebranding, driven by customer feedback. The rebrand includes sustainable packaging, enhanced customer experience models, and a refreshed logo, website, design, and interactive features. Apothékary is launching refillable options for all its products and simplifying sizes to promote sustainability. The company aims to maintain the overall price of its products. The decision to revamp the brand was prompted by rapid growth since its launch in 2020, with over 250,000 customers in 54 countries. Apothékary offers plant-based products designed to address various health concerns. CEO Shizu Okusa stated that the rebranding enhances the brand’s cohesiveness, improves customer service, and introduces more potent herbal formulations. The wellness market is expanding as consumers prioritise well-being and retailers invest more in this space.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. New Trends such as Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. ConsumerGeniuses.com is a content platform where we curate latest innovations and disruptions in the Top global trends in the Consumer Goods industry. ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. Sign up to our weekly newsletter(s) and never miss out: https://signup.industrygeniuses.com/newsletter
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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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