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An insight revealing consumer behaviour towards plant-based milk

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As per PBFA retail sales data, Plant-based milk alternatives have reached US$18bn global retail market value while holding a 20% share of the plant-based food category. The results of the Euromonitor international voice of the consumer are as follows: Health and Nutrition Survey 2021 reveals that 42% of global consumers have reduced their consumption of animal-based milk, as they are considerate about their digestive health and want to pay attention to their health and wellness needs.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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