Unilever shared its strategy about metaverse and Web3 which is still in its infancy. The company placed focus on inclusivity, decentralisation, and utility in its user interface. To advance in the virtual world more effectively, Web3 Collective has been formed as a platform to answer problems regarding metaverse and Web3 space. Meanwhile, the company is determined to strengthen both its global scale and profile to establish foundations surrounding data privacy, safety, DE&I, sustainability, and ethics governance. Unilever’s important metaverse events in Decentraland include a virtual marathon and Closeup City Hall of Love which came with personalised avatars and ice cream delivery respectively.