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American restaurant chains are entering UK’s market

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American restaurant chains are planning to enter UK’s marketplace to seek potential growth. Popeye’s has already debuted its first restaurant in East London and plans to open a dozen more in the coming year. Wendy’s intends to return to the UK by opening 400 restaurants across the region, while McDonald’s, Taco Bell, and Wingstop are reimagining their strategies to compete with the new market competitors. UK market is attracting American brands because of two reasons, the investors of America’s public brands are looking for growth and UK -based consumers are ready to welcome new brands and food items.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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