Amazon is introducing a TikTok-style service that will allow customers to purchase products from a curated stream of photographs and videos. The world’s largest e-commerce giant announced that the new Inspire service, which will be available to selected US consumers in early December, will expand globally in the coming months. The Inspire service will let customers choose from more than 20 different sections, such as beauty, pets, and gaming, which will then be used to customise their feeds. Customers, companies, and influencers will be able to sell products uploaded by other customers, brands, and influencers.
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