Global News and Digital Insights
for the Consumer Goods Industry

P&G’s digital supply chain focuses on automation to align with consumer demand

ConsumerGeniuses

ConsumerGeniuses

Procter & Gamble is focusing on a digital transformation of its supply chain. The goal is to maintain productivity while investing in innovation and driving market expansion. The great potential here is automation, which is being introduced in P&G’s distribution facilities and warehouses. P&G has developed algorithms to estimate the “optimal shelf set” based on point-of-sale data and photos of shelf arrangement in shops. This enables P&G to increase shelf productivity, reduce the number of shelf-keeping units, and improve the overall consumer shopping experience.

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