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A Pakistani B2B supply tech platform, Zaraye, raised $2.1 million in its pre-seed funding

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A Pakistani B2B tech platform, Zaraye, connects manufacturers with suppliers, and it has raised $2.1 million in its pre-seed funding. Big names like Tiger Global and Zayn Capital participated in the funding round. Zaraye not only offers raw materials but also provides working capital to manufacturing businesses. Traditionally, manufacturers connect with suppliers directly and wait for their final rate call. However, with Zaraye, manufacturers are given an autonomous position, where they can post their requirements and suppliers can quote from Zaraye’s network of buyers.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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