Nestlé is testing the use of VR in product development, experimenting with tools and technology that will allow them to swiftly generate and test product prototypes across the metaverse and Web3. Its extension into the virtual world will expedite the product production process and make it easier for developers to measure critical indicators. Nestlé has been experimenting with VR and immersive experiences for some time, employing AI to examine data from social media and internet resources in order to produce Nescafé Dalgona coffee mixes and Nesvitaplant probiotic supplements. Virtual prototypes might advance this process by allowing developers to track and test consumers’ views of new items as they engage with them in the metaverse or Web3 area. Purina, the company’s pet food division, has resorted to VR technology to boost its shelving and merchandising operations. Businesses like L’Oréal are laying the groundwork for a larger VR push by releasing an augmented reality platform for folks with restricted hand and arm movement. VR and AR experiences are still a standard marketing strategy for a number of CGs, including PepsiCo N.A. and Frito-Lay’s.

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