Procter & Gamble, an American-based multinational consumer goods corporation, is trusted by millions of households and its brands are passed on to the next generations for over 181 years. P&G has skillfully combined what’s needed with what’s possible to make its consumers’ living rooms, kitchens, bathrooms, and bedrooms more pleasant.
CPG companies have been facing supply chain challenges for quite some time.
As per the 2022 U.S. Direct-to-Consumer Retailing report, DTC brands have secured a dominant position in the marketplace, and the industry is expected to further grow this year.
Samir Singh, the CMO of the personal care unit at Unilever, highlighted some stereotypes around sustainability and mentioned that consumers need not feel guilty about it nor they should pay more.
Procter & Gamble, an American-based multinational consumer goods corporation, is trusted by millions of households and its brands are passed on to the next generations for over 181 years. P&G has skillfully combined what’s needed with what’s possible to make its consumers’ living rooms, kitchens, bathrooms, and bedrooms more pleasant.
CPG companies have been facing supply chain challenges for quite some time.
As per the 2022 U.S. Direct-to-Consumer Retailing report, DTC brands have secured a dominant position in the marketplace, and the industry is expected to further grow this year.
Samir Singh, the CMO of the personal care unit at Unilever, highlighted some stereotypes around sustainability and mentioned that consumers need not feel guilty about it nor they should pay more.
Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.
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