March 21, 2022 | ConsumerGeniuses Blog

Weekly snapshot of top trends in CG industry

ConsumerGeniuses March 21, 2022

This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (14th March-18th March). We have covered different categories, including 1, DTC: The latest Report by CI&T revealed that among the 415 US individuals only 9% expected the same-day delivery, while the rest prioritised reliability over speedy delivery. 2, AI and Robotics: Food and beverage companies like Campbell Soup Co. and Coca-Cola Co. are pivoting NFTs to innovate their business strategies, raise awareness, engage with global customers and promote their brands. 3, Sustainability: PepsiCo pledged to reduce its single-use plastic packaging by 50% across its global beverage sector by 2030. It would craft its sustainability goals per system capabilities, consumer preferences, and market opportunities. 4, Consumer Trends: The 14th AGS study claims that 70% of UAE consumers research about pricing and product prior to visiting a nearby store. The retailers need to know their well-informed customers through personalisation, customisation, and data. 5, Supply Chain: Google has pledged to invest $2.5 billion in diverse suppliers in 2022 and the tech firm aims to branch out its supplier diversity program beyond America.

MENA region is expected to become the e-commerce hub by 2025

ConsumerGeniuses March 21, 2022

With trustworthy payment methods, proactive government policies, and efficient telecommunication infrastructure, the e-commerce growth in UAE reached over $5 billion in 2021 and is expected to cross $8 billion by 2025, according to the EZDubai report. Consumers shop via online channels for mainly three sectors, involving home furnishing, food and beverage products, and media equipment. As per the report, the e-commerce market is expected to develop in The Middle East region especially in Qatar and UAE due to the high GDP per capita and internet penetration. The reasons behind the unicorn growth of e-commerce in the MENA region include high internet penetration rate, rising incomes, high usage of technical gadgets, and improved logistics system. Keeping the current growth rate in mind, analysts expect to see the e-commerce market in the MENA region reach $49 billion in 2025. Read more from Arabianbusiness

Vietnam based e-commerce startup is expanding in China to challenge Alibaba

ConsumerGeniuses March 21, 2022

OpenCommerce, a Vietnam-based online shopping startup, raised $7 million from its investor, VNG, an internet giant. The company is the first of its kind to utilise the funding to branch out in China, challenging the existing e-commerce giants like Alibaba and Jd.com. OpenCommerce provides services to indirect and direct cross-border merchants known as Drop Shippers. The firm claims that since its launch, 80,000 global merchants have used its services to export goods, find suppliers and create websites. Among these 80,000 merchants, 30% belong from China, creating an attractive market in the region for the company. The firm primarily targets inventory and focuses on the operations by working directly with suppliers to source, create and ship goods. Read more from Asianikkei

PepsiCo aims to scale up sustainability and inclusivity in Saudi Arabia

ConsumerGeniuses March 21, 2022

PepsiCo has invested in the Saudi kingdom to increase its sustainability and inclusivity footprint across the region. To reduce the environmental impacts, the firm has improved its waste management system and launched recycling projects comprising a threefold approach, including a positive value chain, positive agriculture, and positive choices. PepsiCo has launched projects to reduce its packaging footprint by installing 15 smart and solar-powered sorting machines to collect and process empty plastic bottles in Makkah. Along with its sustainability efforts, the brand is promoting inclusivity and diversity across the region through its platform, Tamakani. The platform inspires and creates employment opportunities for the women of Saudi Arabia through professional guidance and mentorship. Read more from Arabianbusiness