PepsiCo has invested in the Saudi kingdom to increase its sustainability and inclusivity footprint across the region. To reduce the environmental impacts, the firm has improved its waste management system and launched recycling projects comprising a threefold approach, including a positive value chain, positive agriculture, and positive choices. PepsiCo has launched projects to reduce its packaging footprint by installing 15 smart and solar-powered sorting machines to collect and process empty plastic bottles in Makkah. Along with its sustainability efforts, the brand is promoting inclusivity and diversity across the region through its platform, Tamakani. The platform inspires and creates employment opportunities for the women of Saudi Arabia through professional guidance and mentorship.