February 23, 2022 | ConsumerGeniuses Blog

An insight into Reckitt’s future and ongoing strategies and developments

ConsumerGeniuses February 23, 2022

Reckitt established its e-commerce arm to serve consumers via DTC or online platforms. The company expanded 17% in 2021, representing 12% of net revenue plus, it plans to generate 25% of revenue from e-commerce by the mid of 2020s by collaborating with Amazon. Total net revenue for Reckitt increased by 3.3% in the final quarter of 2021 while the percentage reached 3.5% for the full year. The company plans to deal with inflation in 2022 by implementing growth management strategies and productivity measures. As per Reckitts’ internal research, 8% of consumers plan to stick with their newly developed habits after COVID, while to keep up with the sustainability footprint the firm has deployed a sustainability calculator to control its ecological impacts. Read more from Consumergoods

Alert for retailers: the majority of consumers are planning to shop from social media platforms

ConsumerGeniuses February 23, 2022

Sprout, a social media management software provider, presented its report after surveying 1000 US consumers, stating that the majority of consumers (98%) are planning to buy things from social media platforms this year. Although 60% of consumers have already shopped from social media platforms, the other 60% plan to buy from brands that are considerate of fair trade, ethical sourcing, and rights of workers. 32% of Gen Zers and 30% of millennials are ready to incorporate virtual and augmented reality into their shopping patterns. Gen Zers are more likely to use Instagram, Snapchat, and TikTok for shopping, while Gen X and boomers prefer Facebook and Pinterest. Read more from Mediapost

Google and Kraft Heinz entered into a joint venture to boost digital transformation

ConsumerGeniuses February 23, 2022

Google and Kraft Heinz declared a long-term joint venture that aims to speed up the CPG companies’ digital transformation. The partnership will use an assortment of Google technologies to fortify seller-purchaser relations and foster engagement by offering customized content at scale. Kraft Heinz will utilize Google Cloud AI and machine learning to initiate developments in the food industry by getting insights from data and plans to fabricate a client data channel on Google Cloud. It will likewise assist Kraft Heinz with further developing media initiations and proficiency on Google Ads. The collaboration proceeds with Kraft Heinz’s endeavours to construct an exclusive environment of in-house computerized abilities that will assist it to make information-driven decisions according to the transforming behaviour of consumers towards e-commerce. Read more from Marketingdive

US consumers are going to buy snacks from companies that respect their values

ConsumerGeniuses February 23, 2022

Mondelēz International presented a report after surveying 3,055 individuals regarding snack choices, which indicates that the majority of consumers are adding value to what they want to buy. 85% of consumers hold that they would prefer buying snacks from an organisation that tries to counterbalance its ecological impacts, while 87% are concerned with the rights of workers, producing food items. The statistics forecast that this sense of broader consciousness is probably going to extend in the future. Currently, 75% to 78% of consumers’ snack choices are influenced by low-waste packaging, animal welfare, environmental concerns, and fair labour practices. However, these concerns are more likely to affect 92% to 93% of consumers’ snack choices in the coming years. Read more from Fooddive

Indian consumers prefer online digital payment during festive seasons

ConsumerGeniuses February 23, 2022

ACI Worldwide and YouGov’s research report on digital payment methods in India revealed that two out of five (41%) Indian shoppers prefer digital payment during festive seasons. 25% of them pay with cash and 23% opt for credit or debit cards. 33% of shoppers find online transactions safe, while COD with 35% remains on the top of the list. Consumers are less concerned with payment frauds as only 24% of people are skeptical about online payments. The National Payments Corporation of India claimed that 3.65 billion transactions worthy of INR 6.54t were induced by Unified Payments in September, setting the highest record for transaction value and volume. Read more from Retailasia