Global News and Digital Insights
for the Consumer Goods Industry

US consumers are going to buy snacks from companies that respect their values



Mondelēz International presented a report after surveying 3,055 individuals regarding snack choices, which indicates that the majority of consumers are adding value to what they want to buy. 85% of consumers hold that they would prefer buying snacks from an organisation that tries to counterbalance its ecological impacts, while 87% are concerned with the rights of workers, producing food items. The statistics forecast that this sense of broader consciousness is probably going to extend in the future. Currently, 75% to 78% of consumers’ snack choices are influenced by low-waste packaging, animal welfare, environmental concerns, and fair labour practices. However, these concerns are more likely to affect 92% to 93% of consumers’ snack choices in the coming years.

Read more from Fooddive