December 7, 2021 | ConsumerGeniuses Blog

Meati appointed General Mills executive Scott Tassani to lead its path towards a larger marketplace

ConsumerGeniuses December 7, 2021

Healthier meat alternative producer, Meati, has hired Scott Tassani, General Mills executive, to secure the position of President. Meati manufactures whole cut meat from mycelium and aims to roll out its products next year. Tassani will help the company efficiently lead its path towards a larger marketplace. The firm produces healthier meat alternatives via fermentation. In summer, Meati raised $50 million and completed its 80,000 square foot plant. Read more from Fooddive

General Mills launched an animal-free dairy brand, Bold Cultr

ConsumerGeniuses December 7, 2021

General Mills has entered into the animal-free dairy category by rolling out its new brand named Bold Cultr. The firm has launched cream cheese featuring Perfect Day’s dairy proteins processed via fermentation. Consumers would be able to purchase the dairy items from the company’s website or Hy-Vee stores in Minnesota. General Mills is the first food retailer to launch products made from animal-free dairy proteins. The Modern Kitchen Brand rolled out cream cheese made from animal-free dairy proteins in late September this year, while General Mills is the second one, offering consumers a variety of options to choose from. Read more from Fooddive

South African startup, Zindi, solves real-world problems via AI

ConsumerGeniuses December 7, 2021

Zindi, a South African crowd-solving startup, solves real-world problems for global companies via AI. One of Zindi’s professional team of data scientists has utilized machine learning to improve the air quality in Kampala. Zimnat, a Zimbabwe-based insurance company, has anticipated customer behaviour with the help of Zindi’s assistance. Zimnat offered customized services to its customers to retain them. Some of the global organizations, both public and private firms including Liquid Telecom, Microsoft, UNICEF, IBM, and the Government of South Africa, have collaborated with Zindi. The startup is also planning to offer a learning and training platform for data scientists to fill in the knowledge gap. Read more from Techcrunch

Asia’s diversifying consumer behaviour offers new opportunities to retailers

ConsumerGeniuses December 7, 2021

Asia’s consumer landscape is evolving in the following five dimensions, offering numerous opportunities to retailers to serve Asian consumers. 1, 30% of Asia’s advanced households are shrinking, promoting a “single economy” and changing the consumption scale of categories. 2, Due to women economic empowerment, consumption growth is anticipated to increase 30% by 2030. 3, The digital native generation generates 40% to 50% of Asia’s consumption via e-commerce channels. 4, 50% of Asian consumers prefer brands that sell ethically-sourced products and show concerns for climate change. 5, Asian consumers expect brands to offer customized services as 45% of Chinese, Indian and Thailand’s consumers share their data for personalization. Keeping in mind the above-mentioned dimensions, Asian retailers can redefine their growth map by strategically partnering with companies and relocating their resources. Read more from Mckinsey

German retailer, Dm-Drogerie Markt, launches CO2 converted packaging technology

ConsumerGeniuses December 7, 2021

Dm-Drogerie Markt, a German retailing firm, has launched sustainable packaging for its Denkmit Ultra washing up liquid line, as 30% of plastic is produced by recycling carbon dioxide. DM teamed up with LanzaTech, which produced the sustainable raw materials for packaging via biochemical technology. The company is also addressing climatic concerns by reducing gas emissions into the atmosphere. Plus, DM has received the German packaging prize 2021 upon launching the CO2 conversion technology. Read more from Esmmagazine