The Covid-19 pandemic has reshaped the business realm and introduced changed patterns in consumers purchase in 2020 and 2021. Consumers who are 65+ remain accustomed to e-commerce, while adults plan to continue grocery shopping digitally even after the pandemic ends. Conventional retailers must incorporate digitalization with in-store fulfilment. With a majority of consumers staying at home, the makeup and fitness industry is facing a drop in sales and memberships. Productive space companies need to introduce new items to maintain their profitable statistics. Retailers might observe market demand for beauty and footwear eventually, as the pandemic ends.