The metaverse, a modern business model, is expected to be the future of the business realm where different technologies would be used and users would be able to interact and collaborate virtually via an advanced system of networks. It is a virtual space featuring a vast concourse of separate digital technologies that are determined to offer a three-dimensional and immersive environment where users can also connect with others in a shared space. The future of metaverse mainly depends on the consumer’s response however other factors like standardisation, market fragmentation, user interface, and governance would also determine its evolution. With the future of the metaverse being unknown, executives can formulate a flexible metaverse strategy composed of high-quality content and interactive experiences.

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