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Welch’s Fruit Snacks Launches Interactive Big Game Campaign with Flowcode Partnership

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PIM Brands and Flowcode have partnered to launch a new omnichannel media campaign for Welch’s Fruit Snacks just in time for the Big Game. The digital campaign features an ad spot and sweepstakes with professional football player Mark Andrews, and is PIM Brands’ first time using QR code technology in an advertising campaign. The ad spot is running on CTV, linear platforms, and social media channels. The QR code within the spot can be scanned with smartphones to enter the Welch’s Fruit Snacks Big Game Giveaway for a chance to win everything needed to host a party for the upcoming event. This launch aims to provide a seamless and engaging experience for consumers.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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