This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (19th September-23rd September). We have covered different categories, including:
Direct-to-Consumer: According to a survey by Triple Whale, TikTok is the most valuable platform for direct-to-consumer advertisements, even exceeding Facebook.
AI and Robotics: Mondelēz is using technology like AI, robotics, and data analytics for improved product recommendations, increased sales, better business planning, and monitoring the health of cocoa trees.
Sustainability: Farmacy, a farm-to-face skincare brand recently acquired by Proctor & Gamble, launched its first pop-up experience named Farmacyland concerned with sustainability.
Consumer Trends: Experts predict that the world will be largely different in 2030 with new innovations like rocket launches, Electric flying vehicles, drone delivery among other discoveries.
Supply Chain: Clorox has upgraded its 20-year old enterprise resource planning (ERP) to a cloud-based system and made supply chain investments.
Metaverse: Chipotle has released a new Garlic Guajillo Steak product on Roblox. According to the brand, it is the first menu item released in the virtual world.
