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To improve the circularity of plastic packaging, the Recycling Partnership launched the PET Recycling Coalition

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The Recycling Partnership has launched the PET Recycling Coalition initiative to improve the PET circularity. The coalition will work on four key aspects to increase PET recycling 1, capturing the PET bottles at higher rates. 2, raising awareness among the audience to accept PET trays, cups, and clamshells. 3, strengthening recycling systems for pigmented and opaque PET. 4, unlocking new supply opportunities of recycled PET (rPET) for packaging manufacturers. This coalition is supported by the Indorama Ventures, Procter & Gamble, and the Walmart Foundation. Other leading brands, including Eastman, Indorama Ventures, Danone, and The Coca-Cola Company, are supporting the initiative of PET recycling by unlocking and promoting its environmental and economic benefits.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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