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TikTok’s insight reveals the effective market campaign featuring collaboration with creators

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TikTok’s latest insight reveals an effective market campaign strategy of collaborating with established creators. TikTok reviewed the ad campaign of 2,800 platforms to explore how brands generate more views and consumers by partnering with versatile creators. The repurposed ads that were not created for TikTok resulted in a much lower ad recall percentage while the TikTok specific ads powered by famous creators generated 27% higher ad recall. Promotions made in association with TikTok creators were viewed for 6 seconds, a rate 91% higher as compared to a non-creator partnership. The research reveals that the use of beauty products with a comic element in the ads on TikTok receives higher ad recall of 72% among other industries.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. New Trends such as Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. ConsumerGeniuses.com is a content platform where we curate latest innovations and disruptions in the Top global trends in the Consumer Goods industry. ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. Sign up to our weekly newsletter(s) and never miss out: https://signup.industrygeniuses.com/newsletter
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ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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