TikTok teamed up with Kantar and surveyed about 7,000 global users. The results conclude that people use the application to enjoy and connect with loved ones. 35% of users said they spend less time watching TV, and 45% said they spend less time using dating apps since they started using TikTok. 60% of users learn new recipes and DIY projects, 59% use the app to learn about the latest trends, while 25% buy products after watching an ad on TikTok. Users connect with friends through TikTok, as 66% of them participate in hashtag challenges, while 57% try new dance challenges. 81% of users plan to spend the same amount of time on TikTok.