According to Semafor, TikTok has a strategy named “Project Aquaman” to begin live shopping in the United States. The startup will employ “first perfected in the People’s Republic” techniques as well as a decentralised network of “at least 20” TikTok partners. TikTok’s Chinese version, similar to Douyin, uses a system of “Douyin Partners,” who work out of more than 150 livestreaming centres in China. TikTok would benefit from widespread livestream e-commerce because of the effect it already has on US customers, which includes 100 million users and 70% of US teens, and many of them use the short-video site to find new items. TikTok LIVE received major safety enhancements this week, including a higher age limit (from 16 to 18) and the debut of adults-only livestreams, making it simpler for influencers to reach their target audience.

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