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TikTok leads other social media handles when it comes to engagement

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The marketing budget for the majority of the companies accounts for a share attributed to the TikTok ads business. Companies have become confident in spending more on the platform as an ad agency, Mekanism’s budget for social media marketing accounts for 10% to 20%. Brands spend a handsome amount on TikTok either on takeovers, brand effects, or hashtag challenges. The reason why TikTok has achieved a unicorn status is that the app drives nine times more engagement than Facebook, plus, TikTok advertisers’ reach is 21 times more than on Instagram and Facebook. Additionally, the engagement rate per follower on TikTok is 8% as compared to 0.09% on Facebook and 1.6% on Instagram. In short, TikTok is an all-rounder, leading in e-commerce, searches, and app downloads, achieving performance advertising.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. New Trends such as Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. ConsumerGeniuses.com is a content platform where we curate latest innovations and disruptions in the Top global trends in the Consumer Goods industry. ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. Sign up to our weekly newsletter(s) and never miss out: https://signup.industrygeniuses.com/newsletter
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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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